Latest Campaigns

JUNE 14 | QUEBEC CITY
TRANSIT • TSA

To announce the opening of its 4th branch at Québec City Grand Marché, the artisanal bakery La Boîte à Pain marked the occasion with the help of Astral’s special project team! In collaboration with Triade Marketing, a bus shelter advertising face was entirely covered with real pieces of bread. A baker offered passers-by to taste one of the many kinds of breads the bakery offers at any time of the day.

For La Boîte à Pain, any time is a moment to savour great bead!

Media Agency: Boulangerie La Boîte à Pain
Creative Agency: Triade Marketing

APRIL 22 – MAY 19 | TORONTO 
DIGITAL • DIGITAL LARGE FORMAT

Having to compete more and more with high-performance cameras on smartphones, Fujifilm decided to stand out – where its competitors cannot – to achieve superior image quality using a zoom.

In 2017, a concept for Fujifilm won the 2nd prize in Astral’s Carte Blanche For Creatives contest in the Toronto market. Two years later, the idea finally came to life! A camera with a Fujifilm X Series lens was installed in a waterproof case on an Astral large-format digital billboard overlooking the Gardiner Expressway. The camera’s real-time photos gave the drivers a clear view of what they could not see, the traffic in front of them.

Coupled with traffic data, the message and photo captured on the superboard were updated in real time in Fujifilm’s pre-established visual using an online application.

Media Agency: Dentsu X
Creative Agency: DentsuBos

APRIL 15 – MAY 12 | TORONTO 
DIGITAL • DIGITAL LARGE FORMAT

The 2018 Toronto Carte Blanche winning concept is currently up and running in their market! Zulu Alpha Kilo developed a colorful concept for the contest. The idea was to synchronize the color of the CN Tower and KitchenAid’s legendary stand mixer on our large format digital boards in the same area. The campaign began on April 15, 2019 and will be live for four weeks. You can admire Michael Romaniuk & Patrick Godin creative idea here.

Media Agency: Zulu Alpha Kilo
Creative Agency: Cossette

APRIL 22 | MONTREAL
DIGITAL • DIGITAL LARGE FORMAT

Last April 22 was Earth Day, and lg2 seized the opportunity to display its winning 2018 Carte Blanche for Creatives concept for the Quebec market. Some of Astral’s large format digital billboards were equipped with cameras to monitor the number of cars circulating nearby. Just like in sports competitions, the billboards tallied the score for “Earth vs. Cars”, demonstrating the impact that automobile pollution has on our planet. The pollution tally goes up constantly, while Earth’s score remains stuck at zero.

Media Agency: LG2

OCTOBER 1st | MONTREAL
TRANSIT • VIDEO WALL

October 1, 2018, election night across Quebec: Astral presents a simulcast of CBC’s special coverage. On screen, passers-by can see the show hosted by anchorman Patrice Roy, with static ads in the left-hand corner indicating live results. Because there’s no sound on the broadcast, subtitles are added to make sure everyone can understand what’s going on. An innovative way to keep up with the latest news while waiting for the next subway train.

Media Agency: PHD Montréal

AUGUST 20 – SEPTEMBER 15 | TORONTO + VANCOUVER
DIGITAL • DIGITAL LARGE FORMAT

Sunrises and sunsets are the most photo-worthy moments of the day, not just because of their beauty, but also as symbolic representations of new beginnings and endless opportunity. Audi wanted to tap into this imagery to tease the launch of its latest models, as a way to convey a sense of renewal. To accomplish this in a creative and eye-catching way, Astral installed a camera on a digital billboard, capturing the real-time city skyline in the background. These images were updated regularly and overlaid with the campaign headline, promoting the launch events.

Media Agency: Touché
Creative Agency: Taxi

JULY 11 – AUGUST 7 | TORONTO
TRANSIT • SPECIAL

To promote the Ontario Science Centre’s Popnology exhibit, Astral built a special A.I. unit in the 10 Dundas building in downtown Toronto. Inspired by HAL 9000 – the supercomputer from the movie “2001, A Space Odyssey” – the unit took questions from passers-by and provided answers referencing the exhibit’s focus on technology and its relationship to pop culture.

Media Agency: PHD Canada
Creative Agency: Rethink Communications

SEPTEMBER 10 – SEPTEMBER 30 | MONTREAL
OUTDOOR • SUPERPANNEAU

To promote the opening of its brand-new Boucherville franchise, L’Avenue restaurant wanted to showcase its unique style on one of our billboards. We invited the graffiti artists responsible for the restaurant’s interior design to reproduce this ambiance on a Superboard next to the new location’s nearest highway exit. Early in the morning, the artists started painting their graffiti directly on the board, assisted by our Astral production team. The result was completely off-the-wall – and totally spectacular!

Media Agency: PHD Montréal
Creative Agency: Groupe Sportscène, L’Avenue

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