Latest Campaigns

MARCH 16, 2020 TO APRIL 12, 2020 | TORONTO
STREET FURNITURE • TSA

To boost the launch of “Cloud Bliss”, Starbucks Canada created a playful platform wrap using graphic clouds and bright colors to bring the beverage to life. Clouds were used as expressive iconography to make an easy connection in visualizing fluffy cold foam. The beverage offering, in either hot or cold, balanced the transition of seasonality from Winter to Spring. Ad face locations were selected close to competing coffee vendors to remind consumers that there is another choice out there. The creative was sure to capture and engage with consumers in the hopes that they would opt for this new and delightful spring treat.

Media agency: Spark Foundry
Creative Agency: Public Office

OCTOBER 2019 – APRIL 2020 | MONTREAL & TORONTO
OUTDOOR • DIGITAL SUPERBOARD

Intact Insurance has been a Montreal Canadiens partner for several seasons now. With Bell Media’s collaboration, a multiplatform campaign was developed to extend the reach of the client’s message.

Intact renewed its annual sponsorship of Canadiens hockey on RDS by adding contextual media components. The Media Creativity team innovated by proposing a brand-new format, i.e. a 10-second audio-video break-in animation, airing live during play stoppages. The animation was inserted on a wide shot of the ice rink and arena. In addition, a countdown spot aired at the end of a first-period commercial break, featuring Intact Insurance’s well-known spokes-character Rogatien – the taxi driver played by Patrick Huard.

The campaign also included dynamic creatives, both online and on Astral’s Digital Network. On game nights, the score was displayed in real time and each accompanying message was adapted accordingly.

The same technology (real-time score + contextualized message) was used for Intact Insurance’s Toronto campaign. During Maples Leafs games, different messages appeared on the Astral Digital Network, and showing the live score.

Media Agency: PHD Montreal
Creative Agency: Cossette

JANUARY 6 – MARCH 1st, 2020 | MONTREAL
TRANSIT • LUMIQUAI  McGill Metro Station

With a single advertising face in the Montreal subway, Loto-Québec managed to have public transit users dream a little. For its “Grande Vie” lottery ticket – which gives winners $ 1,000 every day for life – the Astral Special Projects team and the creative agency Sid Lee developed an infinity mirror. This optical illusion allowed transit users to reflect on the infinite possibilities a “Grande Vie” winner will face with its prize or even allows us to visualize what a daily prize of $ 1,000 could feel like.

Astral’s Special Projects team is always there to help you put your ideas into action, from the most serious to the most fun campaigns!

Media Agency: Sid Lee
Creative Agency: Sid Lee

JANUARY 14 – FEBUARY 10 2019 | TORONTO
TRANSIT  • TSA

Why it is special?  We have recreated a life sized beach hut and a palm tree on our structure. And added a hand warmer to assist with the transformation.

Media Agency : Touché!
Creative Agency : Lg2

18 NOVEMBER TO 29 DECEMBER 2019 | TORONTO
DIGITAL • BRANDSCAPE, DIGITAL LARGE FORMAT, ROOFSCAPE

For its Let’s Eats campaign, Uber partnered with the MLSE to display game scores for the Maple Leafs and Toronto Raptors to promote their food delivery service. In order to carry out this execution, Astral has developed a technology making it possible to update TSN’s real-time data on their digital products instantaneously.

Media Agency: Mediacom Canada

OCTOBER 14 – NOVEMBER 17, 2019 | TORONTO
STREET FURNITURE • TRANSIT SHELTERS

Astral partnered with Children’s Aid Foundation of Canada, a national charity for children and youth in child welfare, to raise awareness about the unbearable scenarios kids at-risk face and to increase support for its advocacy and fundraising efforts.

On different locations in the Toronto GTA area, our transit shelters were wrapped, featuring some of the “Impossible Choices” children in neglectful or abusive environments are forced to make every day. The key messages of the OOH and digital campaigns were to drive traffic on the Foundation’s website for people to donate and sign the pledge to help create a new normal for these children.

Media Agency: Empathy Inc.
Creative Agency: Field Trip & Co

SEPTEMBER 16 – OCTOBER 4, 2019 | EDMONTON
DIGITAL • DIGITAL SUPERBOARD
In September 2019, UNIQLO – a Japanese apparel brand – was launching its first store in Edmonton (AB)at the famous West Edmonton Mall. In order to create local buzz and excitement around the opening, UNIQLO Canadapartnered with Astral. Using our real-time technology, a countdown clock leading to the store opening was featured on strategically located digital boards in the busy West Edmonton Mall area. Other campaign creatives were displayed on various Astral faces in town, in high traffic locations.
The campaign was a hit: on opening weekend, a massive line up could be seen at the store, showing that Edmontonians really were excited about the arrival of UNIQLO!
Media Agency: Isobar
Creative Agency: DentsuBos

OCTOBER 2019 | QUÉBEC CITY
OUTDOOR BILLBOARD • HORIZONTAL

The Festival de Magie de Québec, in collaboration with lg2, made quite a splash during the last Federal election. Five days before the general vote, a magician climbed onto an Astral billboard in Québec City and inserted his predictions in a mysterious envelope stuck on advertising face.

During election night, when the results were unveiled, the magician returned to the billboard to reveal the contents of his envelope. In addition to predicting the name of the next Prime Minister, he unveiled the right number in the percentage of votes cast.

Another creative stunt signed Astral, LG2 and the Festival of Magic in the National Capital.

Media Agency:
Creative Agency: lg2

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