Just For Men

MARCH 2018 | MONTREAL
TRANSIT • VIDEO WALL
Mediacom and COMBE collaborated with Astral to execute a major campaign at Montreal’s Central Station to promote the new line of beard care products from Just For Men.

By adapting facial recognition technology, a beard recognition device was built into a digital mural. Every time a bearded man was detected, a message played and spoke directly to him.Another example of how Astral is fueling brand possibilities.

Media agency: Mediacom
Client & Creative: Combe