SEPTEMBER 10 – SEPTEMBER 30 | MONTREAL
OUTDOOR • SUPERPANNEAU
To promote the opening of its brand-new Boucherville franchise, L’Avenue restaurant wanted to showcase its unique style on one of our billboards. We invited the graffiti artists responsible for the restaurant’s interior design to reproduce this ambiance on a Superboard next to the new location’s nearest highway exit. Early in the morning, the artists started painting their graffiti directly on the board, assisted by our Astral production team. The result was completely off-the-wall – and totally spectacular!
Media Agency: PHD Montréal
Creative Agency: Groupe Sportscène, L’Avenue