Transit

OCTOBER 1st | MONTREAL
TRANSIT • VIDEO WALL

October 1, 2018, election night across Quebec: Astral presents a simulcast of CBC’s special coverage. On screen, passers-by can see the show hosted by anchorman Patrice Roy, with static ads in the left-hand corner indicating live results. Because there’s no sound on the broadcast, subtitles are added to make sure everyone can understand what’s going on. An innovative way to keep up with the latest news while waiting for the next subway train.

Media Agency: PHD Montréal

AUGUST 27 – OCTOBER 7 | MONTREAL
TRANSIT • MURALS

Launch of the radio show « Véronique et les Fantastiques » hosted by Véronique Cloutier by humorously highlighting all her collaborators – her « Fantastiques » : Sébastien Dubé, Joel Legendre, Arnaud Solly, Bianca Gervais, Frédéric Pierre, Marie Soleil Michon, Étienne Boulay, Anne Élizabeth Bossé, Guylaine Guay, Rémi Pierre Paquin, Sarah Jeanne Labrosse, Pierre Hébert, Antoine Vézina, La Bronze et Phil Roy

Media Agency: Bell Media
Creative Agency: Rethink

SEPTEMBER 13 | MONTREAL
TRANSIT • VIDEO WALL WITH SOUND

The radio show « Le 15-18 » was broadcast on our video wall via live feed in Montreal’s Central Station.  A sound bar was installed so that passers by could watch and listen in real time.

Media Agency: PHD Montréal

JUNE 04 – JULY 01 2018 | MONTREAL
TRANSIT • SUBWAY CAR WRAP

Media Agency: XLR8 Media
Creative Agency: Trevorpeter.com

JUNE 04 – JULY 29 2018 | MONTREAL
TRANSIT • WALL WRAP

Media agency : Bambou Communication
Creative Agency : Bleuoutremer

MAY 21 – AUGUST 5 2018 | MONTREAL
TRANSIT • DIGITAL MURAL

TRESemmé created a dynamic campaign that blew through Berri-UQAM and McGill subway stations in Montreal. Two wind sensors were installed on the subway platform to record the speed of the wind in the tunnel. The windspeed would then activate a video of the TRESemmé ad, showing the model’s hair blowing in the breeze caused by the incoming train. TRESemmé wanted to promote the strength of their new range of hairspray, which holds hair in place even after exposure to strong winds without losing its shape.

Media Agency: Mindshare

JUNE 18 2018 – JULY 15 2018 | MONTREAL
TRANSIT • DOUBLE DECKER

Media Agency: McCann

MAY 14 – JUNE 10 2018 | MONTREAL
TRANSIT • SUBWAY DOOR WRAP

Media Agency : Cossette
Creative Agency : Cossette

MAY 07 – JUNE 03 2018 | MONTREAL
TRANSIT • VIDEO WALL

Media Agency: Jala Communications
Creative Agency: Groupe Marcelle

MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION

To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.

Media Agency: Bell Media
Creative Agency: Bell Media

MARCH 2018 | MONTREAL
TRANSIT • VIDEO WALL
Mediacom and COMBE collaborated with Astral to execute a major campaign at Montreal’s Central Station to promote the new line of beard care products from Just For Men.

By adapting facial recognition technology, a beard recognition device was built into a digital mural. Every time a bearded man was detected, a message played and spoke directly to him.Another example of how Astral is fueling brand possibilities.

Media agency: Mediacom
Client & Creative: Combe

APRIL 2018 | MONTREAL + TORONTO
TRANSIT + AIRPORT • VIDEO WALL

MARCH – MAY 2018 | MONTREAL + TORONTO
STREET FURNITURE + DIGITAL + TRANSIT • VARIOUS FORMATS

Casino Montreal is in vacation mode and offering an immediate departure to the South! Astral produced a playful campaign at the McGill subway station where people are invited to move their arms around and show off their best dance moves. When passersby walk in front of the mural, Gregory Charles (the casino’s ambassador), begins to play the ukulele. A marker on the floor was placed in front of the digital wall to encourage people to interact with the advertising face. By waving their arms, or perfecting their dance moves on the marker, the characters surrounding Gregory reproduce the gestures in perfect synchronization. At the end of the 30-second choreography, the experience ends and gives way to a message inviting people to the Casino.

Media agency: Cossette Media
Creative agency: Cossette

OCTOBER 2017 | MONTREAL
TRANSIT • DOUBLE DECKER

As part of Montreal’s 375th anniversary celebration, the Astral Out of Home production team collaborated with special-effects specialists Blood Brothers to produce the always popular “March of the Zombies” Halloween event. Astral Out of Home executed a bus wrap on a Grayline double-decker, while the Blood Brothers crew went to work on the final 3D execution.

Until October 28, the bus will go around the streets of Montreal carrying a group of zombies, a distraught tour guide and some decontamination agents. The campaign will close on October 28 with a parade through the Quartier des spectacles. Last year, over 10,000 “living dead” joined in the freaky fun.

JULY 2017 | MONTREAL
TRANSIT • BUS WRAP

JUNE 26 – JULY 23 | QUEBEC CITY
TRANSIT • BUS WRAP

La Bête, a Quebec City bar and steakhouse, collaborated with Astral Out of Home on an impactful campaign for a period of 8 weeks in the summer of 2017. On the RTC’s 800 line, we created the very first Metrobus wrap. The 800 line runs through most of the city’s major arteries and stops very close to the restaurant itself, guaranteeing lots of visibility all summer long, during festivals and the vacation season.

By wrapping the side and back of the articulated bus, and then adding a king poster, the client reached their goal of promoting its ready-to-eat take-out service.

Creative Agency: HATEM

APRIL 2017 | MONTREAL
TRANSIT + OUTDOOR • MURAL + HORIZONTAL

To celebrate its 25th anniversary, Unibroue invited 5 illustrators to put their own unique spin on the microbrewery’s famous beers. In collaboration with Astral Out of Home, the artists were asked to draw directly on the ad faces of two 10×20-foot horizontal billboards to create their personalized version of the Quebec brewery’s iconic beer labels. The creative execution took two full days to complete. The campaign was also deployed on backlit posters in Montreal’s Sherbrooke and McGill metro stations, as well as in the 1000 de la Gauchetière office building.

Agency: dada communications
Video production: Bif Productions
Artists: Rupert Bottenberg, Jason Botkin, Jérémie Lemarbre, Mélodie Lehoux et Raphaële Bard

APRIL 17 – MAY 15*  | MONTREAL
TRANSIT • McGILL STATION

Desjardins Assurances teamed up with Astral Out of Home to show commuters that water damage can happen anytime – even when they’re away from home. With its new program “Alerte”, it is now possible to receive a real-time notification on your smart phone whenever there’s a flooding at your house. Using a digital mural at McGill metro station and a large Métrovision board hanging right above, we coordinated both faces to give the illusion of water flowing from one to the other. As water continued to “fall”, the digital mural filled up until the water level reached the top of the Métrovision screen.

Desjardins Assurances supported this execution by wrapping 4 station pillars, as well as 3 full platform walls.

*Due to the recent flooding incidents, Desjardins Assurances quickly withdrew its campaign out of respect for the victims. *

Creative Agency: lg2
Media Agency: Touché

MARCH 27 – JUNE 25| MONTREAL
TRANSIT • SUBWAY CAR WRAP

To promote its brand-new show called “VOLTA”, Cirque du Soleil teamed with up Astral Out of Home to take over the McGill metro station and a few Montreal subway cars. The concept behind “VOLTA” is to immerse spectators in a fascinating story about freedom of choice and the uncontrollable power of destiny. The Montreal metro seemed like the perfect venue to give commuters a preview of Cirque’s latest thrill ride.

The campaign included an impressive takeover of McGill station, as well as backlit station posters, platform posters, digital ads on the Métrovision network, and 3 subway car wraps. Outdoor signage was also developed, using horizontal, vertical and superboard formats.

“VOLTA” is playing in the Old Port of Montreal until July 23.

Creative Agency: Cirque du Soleil
Media Agency: Evenko

OCTOBER 2016 | LONGUEUIL
TRANSIT • TSA

For a third consecutive year, Sid Lee worked on a campaign for Réno-Dépôt, highlighting the Sico paint colors available in-store. This year’s execution was first carried out in an RTL bus shelter in Longueuil, on the south shore of Montreal. An interactive screen captured the colours of cars, commuters and so much more in real-time, and then combined them with the range of Sico colours before being used in a 45-second commercial.

This campaign follows a 2014 initiative, where Réno-Dépôt and Sid Lee designed a way to capture the colour of the sky in real-time before matching it to a colour from the Sico paint range on a large format digital board.

Creative agency: Sid Lee
Media agency: Sid Lee Média
Video production: Sid Lee Studio

MARCH 13 – APRIL 10 | MONTREAL
TRANSIT • 1000 DE LA GAUCHETIÈRE

Sid Lee and SAQ, in collaboration with Astral Out of Home, unveiled a new installation located at 1000 De la Gauchetière to highlight the large quantity of products offered online at SAQ.com.

Using a simple optical illusion, a high-traffic underground hallway was wrapped to look like a wine cellar of infinite depth. Each product showcased also had a matching barcode that could be scanned by the SAQ mobile app, allowing immediate purchase.

A special high-end section was also integrated into the mural, to promote the very exclusive products also available online at SAQ.com.
Adding onto previous successful campaigns with SAQ, this one really stood out because of its new and unique method of execution.

Creative agency: Sid Lee
Media agency: Sid Lee Média

JANUARY 16 – FEBRUARY 13 | MONTREAL
TRANSIT • DIGITAL MURAL

By making use of Momentum, Astral Out of Home’s dynamic digital content service, Desjardins was able to promote how quick and easy it is to use their app for submitting insurance claims. Digital murals within the Montréal subway system were updated in real-time, showing the estimated minute arrival of the next train. This tailored digital messaging encouraged commuters to make use of the Desjardins app while they waited.

Media agency: Touché
Creative agency: LG2

NOV 7 – FEB 26  |  QUÉBEC CITY
TRANSIT • FULL BUS WRAP

Le Massif, in Charlevoix, the highest vertical East of the Canadian Rockies, wanted to attract skiers from the Quebec City area, especially those impatiently awaiting the beginning of the season. Astral Out of Home wrapped an entire RTC (Réseau de Transport de la Capitale) bus, in collaboration with the agency Kabane, which developed the concept. The objective was to transport skiing enthusiasts into the spectacular scenery of Le Massif and whet their appetite for the new season, while reminding them that the ski hill is only 80 km from the provincial capital. The campaign can currently be spotted throughout Quebec City on the RTC bus fleet. A video was also produced for social media.

Creative Agency: Kabane

Advertiser: Le Massif de Charlevoix – Katherine Laflamme
Agency: Kabane
Creative Direction: Simon Litalien
Copywriter: Alexis Thériault-Laliberté, Antoine Bénéteau
Artistic Direction: Éric Forest
Strategy: Alexis Thériault-Laliberté, Julie-Tremblay-Potvin
Production and editing: Bruno Marchand
Sound: Studio Expression
Client service: Émilie Claveau

NOV 28 – DEC 25  |  MONTREAL
TRANSIT • INTERACTIVE DIGITAL MURAL MCGILL STATION

Astral Out of Home worked with the Société des Casinos du Québec and Cossette to create an interactive experience on a digital mural in McGill metro station. 3D motion-capture technology was used to attract the attention of passers-by with an image that mimiced their movements. People were then invited to play an interactive game where they had to catch as many pieces of confetti as possible in 20 seconds, as our camera filmed their arm movements. Each participant’s score was displayed live on screen, and the goal was to beat the previous high score. This playful and effective way reminded commuters of the fun and excitement associated with casino gaming.

Media Agency: Cossette Communication-Marketing
Creative Agency: Cossette Communication-Marketing

NOV 21 – JAN 1st  |  MONTREAL
TRANSIT • MC GILL STATION DOMINATION

Commuters passing through the McGill metro station certainly won’t fail to notice this station wrap during the holiday season. Every turnstile, booth and barricade has vinyl decals displaying the Coca-Cola brand, and 4 oversized murals have been set up at carefully selected locations inside the station. Maximum visibility will be provided during this very busy time of year in strategic areas within close proximity of all downtown’s biggest stores. Leveraging its French tagline “Savoure l’instant”, Coca-Cola wants to remind metro commuters to savour every moment when they’re doing their holiday shopping.

Media Agency: UM Canada (Universal McCann)
Creative Agency: Craft Toronto

OCT 17 – NOV 13  |  MONTREAL
TRANSIT • INTERACTIVE FLOOR PANEL AND  DOMINATION

At the start of the new Montreal Canadiens season, RDS teamed up with Astral Out of Home to spread hockey fever among mass transit users. A skating rink was installed in the lobby of the 1000 de la Gauchetière building, with an interactive projector that simulated the effect of ice cracking under the footsteps of passers-by – a spectacular effect referencing the Bell Centre skating surface. Also, the RDS “dressing room” dominated the Bonaventure metro station and highlighted the sports channel’s flagship shows, including the primetime hits “Le 5@7”, “HOCKEY 360” and “L’ANTICHAMBRE”, which are all #1 in their respective timeslots. The enormous, 50-foot-long players’ bench was located on the subway platform, in the direction of Côte-Vertu. The wrap execution continued with a series of campaign posters positioned throughout the station, which leads to the Bell Centre. This marketing offensive was completely created and executed through a collaboration between Bell Media’s internal agency and Astral Out of Home.

Media Agency: Bell Media
Creative Agency: Bell Media

SEPT 19 – OCT 16 | MONTREAL
TRANSIT • STATION DOMINATION

RED BULL IMMERSES YOU INTO MUSIC

To celebrate the Red Bull Music Academy 18th anniversary, a 185 feet full coverup was installed on every wall angles of the Place-des-Arts subway platform, in both directions. We took advantage of some structures that we’ve never used previously for this specific project. The final result is simply breathtaking. A gigantic mural of 68 feet by 16 feet was also installed at the Sherbrooke station, as well as several backlits and posters throughout the subway network.

Creative agency : Baillat
Media agency: Touché!

SEPT 5 – NOV 6 | MONTREAL
TRANSIT • WRAPPED DIGITAL MURALS + PLATFORM POSTERS WITH VINYL EXTENSIONS

GAZ METRO PROMOTES RENEWABLE ENERGY

To put forward the ecological use of renewable energy and natural gas, Gas Métro decided to work with the Astral Out of Home Transit products to create an impact to possible customers. A total of 6 digitals murals were wrapped in the Montreal subway, the 1000 de la Gauchetière and the Central Station. In addition, a nifty vinyl wrap around a dual platform poster at the Berri subway station transforms efficiently both posters to a trailer truck.

Creative agency : Cossette
Media agency: Cossette

JUN 13 – AUG 21 | MONTREAL
TRANSIT • DOUBLE-DECKER

Archibald Microbrasserie decided to feature three of their brands of beer on the Gray Line double-decker bus that tours downtown Montreal throughout the summer months.

Media Agency: Bambou Communication Marketing
Creative Agency: Bleu Outremer

AUG 22 – SEPT 18  |  MONTREAL
TRANSIT • MURAL • MCGILL STATION

Koodo announced its new “Shock-Free™ Data” plan at McGill Station with brightly coloured large-format murals.

Media Agency: Cossette Communication-Marketing
Creative Agency: Camp Jefferson

AUG 22 – 18 SEPT  |  MONTREAL
TRANSIT • DOMINATION 1000 DE LA GAUCHETIÈRE + SOCIÉTÉ DE LA PLACE DES ARTS

Coffee roaster Van Houtte dominated the hallways of both 1000 de la Gauchetière and the Société de la Place des Arts promoting their coffee products using the tagline “Taste Every Nuance“ and connecting with passengers during their morning and evening commute.

Media Agency: PHD Montréal
Creative Agency: Tuxedo

JUL 18 – AUG 14  |  MONTREAL
TRANSIT • DOUBLE DECKER

With the help of a double-decker bus wrap, Sony Pictures promoted the release of the film Sausage Party. With its bright colours, the visual was a perfect execution to attract the attention of passers-by.

Media Agency: Universal McCann Canada
Creative Agency: Clockwork Productions

JUN 20 – AUG 14  |  MONTREAL
TRANSIT • DOUBLE DECKER

Space for Life (Espace pour la vie) used the Double Decker bus to remind tourists of the different attractions found at Space for Life including the Biodôme, Insectarium, Botanical Gardens and Planetarium.

Media Agency: Équipe Espace Pour La Vie
Creative Agency: Orange Tango

JUN 13 – AUG 7 | MONTREAL
TRANSIT • SOCIÉTÉ DE LA PLACE DES ARTS • DOMINATION

During the summer festival season, Mazda dominated Place des Arts with backlit posters, vinyl wall, stair and escalator wraps, and ran ads on the the digital network. In addition, they placed a Mazda CX9 in the display area.

Media Agency: WPP Group Québec Limitée via Mindshare, une division du Groupe M
Creative Agency: J. Walter Thompson Montréal

JUN 27 – AUG 28  |  MONTREAL
TRANSIT • BUS DOMINATION • STM

Air China used a bus wrap to promote their non-stop flights between Montreal and Beijing.

Media / Creative Agency: Innes Communications, Inc.

JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS

Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.

Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA

JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION

Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.

Media Agency: Media Experts
Creative Agency: LG2

MAY 2 – MAY 29 | MONTREAL
TRANSIT • STATION DOMINATION • BERRI-UQAM STATION

Statistics Canada dominated Berri-UQAM station by wrapping the turnstiles, baricades, ticket booths and pillars in fun, colourful creatives to remind transit users to complete their Census forms for 2016.

Creative Agency: Manifest

MAY 2 – JUN 12 | MONTREAL
TRANSIT • MCGILL STATION • STATION WRAP

Kijiji dominated McGill station on both the mezzanine and platform levels with large murals and wraps asking transit users “Do you have what you need?”

Creative Agency: Cloudraker
Media Agency: Denneboom

APR 4 – SEP 18 | MONTREAL
TRANSIT • CHAMPS-DE-MARS STATION • WALL WRAPS

La Ville de Montréal used two murals at Champs-de-Mars station to promote the city’s St-Paul street and its shops. The integration of the murals into the environment created an optical illusion that was seemless and gave the impression being on St-Paul street.

Creative: Ville de Montréal

MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS

Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.

Creative Agency: Prime Creative
Media Agency: M2 Universal

APR 25 – MAY 22  |  MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • MURAL + BACKLIT POSTERS

Cirque du Soleil promoted Luzia, their most recent show, with a vibrant and colourful mural on the platform at Place-des-Arts station.

Creative: Evenko / L’Aréna des Canadiens

13 JUN – 4 SEP | MONTREAL
TRANSIT • DOUBLE DECKER

The Montreal Museum of Fine Arts used the large scale Double Decker wrap to draw attention to the Pompeii exhibition running until September 2016.

Creative: Marie-Eve Roy (Original conception LG2)
Media agency: Musée des Beaux-Arts de Montréal

APR 18 – MAY 22  |  MONTREAL
BERRI-UQÀM / SQUARE-VICTORIA STATIONS • MURALS + BACKLITS

The SAQ transformed the subway walls into a “mini-boutique” using murals and backlit posters that looked like display cases featuring different bottles of wines and spirits with scanable bar codes. The campaign was promoting the new SAQ app which allows customers to order alcohol from their phones and either pick it up at their local SAQ store or have it delivered.

Creative Agency: SidLee/M&H
Media Agency: Cossette

APR 04 – MAY 01  |  MONTREAL
BERRI-UQÀM / PLACE-DES-ARTS / ST.LAURENT STATIONS • MURALS • WRAPS • DECALS

Metro car posters, window decals, and seat wraps dominated two-hundred subway cars on the green line as well as wall and seat wraps in Berri UQÀM, Places-des-Arts and St. Laurent metro stations.

Creative agency: LG2
Media Agency: Touché!

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JAN 31 – FEB 15  |  MONTREAL
CENTRAL STATION • EXPERIENTIAL ZONE

Radio Canada developed a large exhibition stand featuring a seating area that allowed commuters to listen exclusively to Radio Canada’s “ICI Radio-Canada 95.1 FM” at Central Station located in a heavy traffic area in downtown Montreal.

Creative: Radio Canada

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FEB 29 – APR 11 | MONTREAL
MCGILL STATION • WRAPPED DIGITAL MURAL WITH EXTENSION

Fromagerie Hamel wrapped the digital mural at McGill station on the mezzanine level. A hidden digital camera took pictures of passersby and displayed the images on the digital screen with cheese blocks atop their heads.

Creative: Fromagerie Hamel

APR 04 – MAY 08  |  MONTREAL
SUPERBOARD EXTENSIONS • AMT DOMINATION

Disney Parks developed two Rapunzel themed superboards with her long hair extending around the board as well as two Star Wars themed superboards with glowing 3D light saber extensions. The Star Wars campaign also dominated the Lucien L’Allier train station with three pillars, one outside mural, two large vinyl wraps inside and train posters.

Creative: Walt Disney Parks & Resorts
Media Agency: Carat

FEB 08 – MAR 07 | MONTREAL
PLACE-DES-ARTS STATION • MURAL + BACKLIT POSTERS

To promote TV5’s artistic programming, subway platform murals with integrated backlit posters were used in the Montreal Subway system. The colourful corner murals on the platform at Place-Des-Arts subway station promoted the TV station’s tag line “See things differently”.

Creative: TV5

JAN 06 – FEB 18  |  QUEBEC CITY
BUS DOMINATION • RTC

Bell promoted their service, Fibe, with bus dominations in Quebec City. The campaign included bus wraps and interior poster dominations.

Creative Agency: LG2
Media Agency : Media Experts

NOV 9 – NOV 30 | MONTREAL
AMT

AMT domination at Lucien-L’Allier with train posters and AMT digital columns.

SEPTEMBER 21 – OCTOBER 17 | MONTRÉAL

AMT domination at Lucien-L’Allier with recipe pads on the pillars that had a different recipe each week for 4 weeks.

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