City Regulations

Safety first, always

There are many regulations for Creative Executions, the following outlines are the basic guidelines; please note that each execution will be assessed on a case by case basis by Astral OOH and the City of Toronto and/or the City of Montreal.

Make sure to consult your creative execution specialist on each project.

City of Toronto

Creative Advertising Guidelines

All specials projects must meet the following criteria:

Not compromise public safety and security.

Not alter the inside space or accessibility of the shelter
in any manner.

Deliver messaging that is acceptable to all members of the public.

Transit Shelter Advertising

Basic guidelines:

Ferrero Rocher_TS6420 (7)

  • Partial glass wall wraps is permitted providing we meet TTC/City specific guidelines;
  • No branding or advertising messaging is allowed on the glass, roof or floors, only on the ad faces;
  • Transit shelter roofs, support posts, ad case and floors may be wrapped;
  • 3-D elements may be added on the roof or outside ad face if they meet TTC/City specific guidelines;
  • Audio must be opt-in and limited to 65db;
  • Benches may be altered by wrapping, or may be replaced if the original footprint, height, seating and access are maintained;
  • The city will not allow scents, cameras or motion sensor activated interactions.

City of Montreal

Creative Advertising Guidelines

All specials projects must meet the following criteria:

Not compromise public safety and security.

Deliver messaging that is acceptable to all members of the public.

Street Columns

Basic guidelines:

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  • Interactive screens with video and audio content may be used if they are opt in;
  • 3-D extensions may be used on top of column structures;
  • The interior may be used to create show cases;
  • Wrapping of column structures is permitted;
  • Opt in audio executions are permitted;
  • Sampling may be permitted by third party sample teams,
    providing we meet city specific guidelines;
  • The sidewalk may be decaled (non-slip), providing we meet city specific guidelines;
  • Scents are allowed.

Mega Columns

Basic guidelines:

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  • 3-D toppers may added to Mega Columns;
  • The structures may be wrapped;
  • The side walk surrounding the Mega Column may be wrapped, providing we meet city specific guidelines;
  • Opt In audio is permitted;
  • The interior of the structure may be used to create show cases;
  • Scents and third party sampling may be approved, providing we meet city specific guidelines;
  • Interactive executions may be approved, providing we meet City specific guidelines.

Hub