Street Furniture

JULY 11 – AUGUST 7 | TORONTO
TRANSIT • SPECIAL

To promote the Ontario Science Centre’s Popnology exhibit, Astral built a special A.I. unit in the 10 Dundas building in downtown Toronto. Inspired by HAL 9000 – the supercomputer from the movie “2001, A Space Odyssey” – the unit took questions from passers-by and provided answers referencing the exhibit’s focus on technology and its relationship to pop culture.

Media Agency: PHD Canada
Creative Agency: Rethink Communications

AUGUST 13 – SEPTEMBER 2 | TORONTO
STREET FURNITURE • TSA

To promote their Chuck Taylor’s brand, Converse gave away free pairs of shoes using Astral Transit Shelters in strategic places in downtown Toronto. The shoes were hung upon a specially wrapped transit shelter face. A tag on the shoes indicated to the lucky person where they could exchange them for a different size if needed. In total, a 100 pair of shoes were given away over a 15 day period at 3 different locations in Toronto.

Media Agency: Bensimon Byrne
Creative Agency: Bensimon Byrne

JULY 30 – SEPTEMBER 23 | TORONTO
STREET FURNITURE • TSA

With a new brand image in mind, CHUM 104.5 debuted a bright, colourful campaign putting the city of Toronto front and centre. The uniqueness and hipness of the CHUM brand was emphasized with special executions at multiple Astral transit shelter locations within the city. Neon lighting was added to make the campaign “pop” (as its tagline read) and decals wrapped around the ad case while glass showed off the brand’s colourful image. As an added bonus, consumers could take photos of themselves as part of the decals.

Media Agency : Bell Media
Creative Agency : Leo Burnett

APRIL 30 – MAY 28 2018 | TORONTO
STREET FURNITURE • TSA

Media Agency: Vizeum Canada

JUNE 18 – JULY 15 2018 | TORONTO
STREET FURNITURE • TSA WRAP + DIGITAL

To promote the release of the film “America’s Musical Journey” at the Ontario Science Centre, Brand USA wrapped Astral’s largest transit shelter at Dundas Square with bright visuals. The video screen at 10 Dundas was also used in addition to live musical talent that drew curious pedestrians in.

Media Agency : Mosaic Sales Solutions US
Creative Agency: Mosaic Sales Solutions US

APRIL 30 – MAY 27 2018 | TORONTO
DIGTAL + STREET FURNITURE • DIGITAL TSA + MEGAVERTICAL

Scotiabank wanted to create a public photo gallery on the streets of Toronto where anyone could have their own images displayed via the #scotiagallery hashtag on Instagram. To do this, Astral developed a flexible moderated tool so that the client could post the images. The selected images were broadcasted on Astral Toronto digital transit shelters and one of Astral’s most prominent vertical digital board on Gardiner.

Media Agency : PHD
Creative Agency : Bensimon Byrne

APRIL 30 – MAY 27 2018 | TORONTO
STREET FURNITURE • TSA

Media Agency: Iniative Media Worldwide
Creative Agency: Prime Creative

MAY 7 – JUNE 3 2018 | TORONTO
STREET FURNITURE • TSA

Media Agency: Challenge Agence-Conseil en Médias
Creatice Agency: Challenge Agence-Conseil en Médias

MAY 14 – JUNE 10 2018 | TORONTO
STREET FURNITURE • TSA

To promote season 2 of Netflix’a popular show ’13 Reasons Why’, Astral was tasked with building a special showcase unit inside a Toronto transit shelter. The case was fully lit and oversize polaroids of characters from the show were strung in rows within the space. The result captured the style and mood of the show.

Media Agency : Universal McCann Canada
Creative Agency : Midnight Oil

APRIL 2018 | TORONTO
STREET FURNITURE • TSA

To promote their charitable effort, Shreddies advertised empty bowls on Astral’s transit shelters in Toronto. The 3 special executions comprised of an empty bowl with a spoon and placemat on a table setting. Consumers were asked to take photos of the empty bowls and post them to Facebook or Instagram with the hashtag #ShreddiesFillTheBowl. For every picture posted online, Shreddies donated an equivalent of 10 bowls of cereal to charities across Canada, thereby providing breakfast to children all across the country.

Media Agency: Starcom Worldwide
Creative Agency: Ogilvy & Mather

MARCH – MAY 2018 | MONTREAL + TORONTO
STREET FURNITURE + DIGITAL + TRANSIT • VARIOUS FORMATS

SEPTEMBER 18 2017 | MONTREAL
STREET FURNITURE • MEGACOLUMN

The Astral Out of Home network helped Loto-Québec’s “Walking Dead” campaign make quite am impact, scaring up some attention from passers-by at the corner of De Maisonneuve Boulevard and Metcalfe Street in Montreal.

The campaign was designed to promote the “Walking Dead” scratch-card lottery, which returns this year with a $20,000 jackpot. The 4-week “Walking Dead” campaign included a one-night stunt in which an actor in full zombie make-up was hidden inside a MegaColumn to scare passers-by. The stunt was filmed with a hidden camera and then posted on our digital column network in Montreal in order to increase visibility.

See the video below.

Media Agency: Sid Lee Media
Creative Agency: Sid Lee

July 17 – Sept 10 | TORONTO
STREET FURNITURE • TSA

Pepsi Canada chose to promote its “Snap with Pepsi” campaign using Astral Out of Home transit shelters and a mural in Toronto. SnapCodes replicating giant bottles were displayed on vinyl decals, allowing passers-by to easily take pictures via Snapchat. In doing so, a special lens was unlocked for one hour, during which time users could take fun selfies. The transit shelter also prominently featured a large decal showing a moose in colourful sunglasses (the accessory appearing on the special lens), in order to attract attention and generate curiosity.

Media Agency: Novus Canada
Creative Agency: BBDO

JUNE 26 – JULY 23 | TORONTO
STREET FURNITURE • TSA

As both Moosehead Breweries and Canada celebrate their 150th this year, Moosehead launched the “We Are Still Pioneers” campaign in May to highlight the anniversary and the history of Canadian resilience.

Astral Out of Home helped Moosehead launch the invite phase with special showcase transit shelters that displayed real limited edition “Canada Day Future Bottles” of Moosehead Lager. Canadians were invited to write their vision of what the future of the country should look like on the labels and share them using the #Outlast hashtag on social media. The outer transit shelter face showcased Moosehead Lager’s newly redesigned label.

Media Agency: Media Experts
Creative Agency: Taxi 2

MAY – JUNE 2017 | TORONTO
STREET FURNITURE • TSA

Monster.ca took advantage of Astral’ Out Of Home’s street level products to strengthen brand awareness to the employment market. Monster is a global online employment solution that connects people and job opportunities. In Toronto, Monster wrapped ad cases in purple fur to bring the brand mascot to life. The results are very fun and extremely attention-getting. GRPs rounded out the campaign in Toronto and on Montreal Street columns.

Media Agency: OMD Canada
Creative Agency: KBS Agency, New York

APRIL 18 2017 | MONTREAL
STREET FURNITURE • MEGACOLUMN

The École nationale de l’humour partnered with Lg2 to promote its 28th Annual Graduates Comedy Tour. In collaboration with Astral Out of Home, a video stunt was deployed using hidden cameras. Passers-by were invited to pull a finger sticking out of a Megacolumn ad face. The finger actually belonged to a real, live person hiding inside the column. When people pulled the finger, they heard a flatulence noise and felt a gust of wind on their face. Then, to thank them for playing along, they were slipped a pair of comedy show tickets through a slot in the column structure.

Although the objective was to promote the comedy tour and get a laugh from passers-by, the message goes a bit deeper: it demonstrates all the thought and technique that goes into creating a great gag.

Media Agency: lg2
Creative Agency: lg2

MAY 29 – JUNE 19 | TORONTO
STREET FURNITURE • TSA

Nike advertised on Toronto Transit Shelter to advertise a new on line app– Nike Local Run – an app that lets runners come together. Runners can find existing routes—or plan their own. Whether you’re a first-timer or a half-marathoner, get to know your city by hitting the pavement with the people who run it. The posters featured images unique to specific neighbourhoods and headlines that also reflected the local uniqueness. Bold bright green decals wrapped the structures of the shelters and were used as design elements in the posters to grab attention at street level.

Media Agency: Jungle Media
Creative Agency: Anomaly

MARCH 27 – APRIL 24 2017 | TORONTO
COMBO • TSA, MURAL, HORIZONTAL

Nike launched their new shoe innovation, Nike Air VaporMax with a bold and colourful campaign on Astral Out of Home’s TSAs, murals and horizontal faces in Toronto. The campaign’s vibrant colours stand out against the urban background of the city to make a strong statement and grab the consumer’s attention.

A double-sided horizontal billboard features a lugged on extension of a 2D hand holding the new shoe. The Nike Air VaporMax is backlit with LED lighting making a bold statement on the night skyline. A mural in the core of the city featured the Nike Air VaporMax with their tagline “KISS MY AIRS” in shiny silver vinyl. Multiple transit shelters across the city featured full wraps with LED lighting drawing focus to the new shoe.

Media Agency: Jungle Media
 Creative Agency: Anomaly

APRIL 18 2017 | QUEBEC CITY
TRANSIT • DIGITAL TSA

The Festival de magie de Québec continues to astound passers-by with its most recent campaign, created by lg2. In collaboration with Cortex, Astral Out of Home and Nova Film, the ad agency developed a TSA that can read people’s minds.

As commuters waited for the bus, the digital face of the Réseau de Transport de la Capitale (RTC) transit shelter offered to perform a magic trick for them, to help them pass the time. Participants were asked to pick a card, and the digital ad managed to guess their choice every time.

Although a good magician never reveals his tricks, we’re ready to bend the rules a bit. We concealed eye-movement detection technology under the surface of the TSA to predict which card was being chosen.

This is the 7th consecutive annual collaboration between the Festival, lg2 and Nova Film.

Clients: Renée-Claude Auclair and Pierre Hamon
Creative VP: Luc Du Sault
Creative Developer: Camille Gagnon
Account Services: Tania Pons Kilfoil
Technology & Programming: Cortex – Mathieu Tremblay, François Couderc, Jérémie Pelletier
Video Production: Nova Film
Production Management: Julie Pichette
Director: David Poulin
Engineering: Quatro Design
Infographics: Marie-Eve Roussy
Media: Astral Out of Home

FEBRUARY 13 – MARCH 12 | TORONTO
STREET FURNITURE • TSA

Ikea Canada is shedding warmth on Toronto transit riders inside an Astral Out of Home transit shelter. Ikea’s ongoing Market Hall strategy, that promotes the downstairs merchandise area of its stores, is centred on seasonality. The winter campaign focuses on getting cozy. Leo Burnett worked with Astral Out of Home to bring coziness to the streets. In a centrally-located transit shelter in Toronto, an Ikea wool throw was featured in the ad face, and warm air was generated to warm the hands of transit users. The stunt was supported with GRP TSAs, digital OOH and a TV spot.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

FEBRUARY 13 – APRIL 9 | TORONTO
STREET FURNITURE • TSA

Dairy Farmers of Canada launched a refreshing new campaign that encourages consumers to grab a cold glass of milk. DFC and DDB Toronto teamed up with Astral Out of Home to build 3D mountains to top the roof of a Toronto transit shelter, with a tall 3D glass of milk also nestled into mountains. The campaign makes a clever parody of beer advertising and includes OOH, digital and even a TV spot that features friends playing hockey, followed by them enjoying a tall, cold glass of milk.

Media Agency: Initiative
Creative Agency: DDB Toronto

 

NOV 28 – DEC 25  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE

Shoppers Drug Mart used the Astral Out of Home TSA Interactive Network to show consumers how to wrap up their gift lists. This campaign, rounded out with standard transit shelter sites throughout the city of Toronto, featured content that was specific to three dayparts and focused on products by category, time of day, gift-giving, wrapping needs and holiday food items. Consumers were also encouraged to play a matching game that featured a random variety of the featured products. To draw attention to the execution, each of the transit shelters featured red-striped decals to represent festive wrapping paper and big red bows.

The transit shelters were selected based on proximity to Shoppers Drug Mart locations. Consumers were able to tap a button on the screen that mapped out the location of the nearest Shoppers Drug Mart.

Media Agency: Dentsu Media
Creative Agency: john st.

SEPT 5 – OCT 16 | TORONTO
STREET FURNITURE • TSA

CTV’S DESIGNATED SURVIVORS GETS PRESIDENTIAL TREATMENT WITH INNOVATIVE CAMPAIGN ON ASTRAL OUT OF HOME’S TORONTO NETWORK

The campaign leverages the return of Kiefer Sutherland in the conspiracy thriller along with the timeliness of the U.S. election. Featured are inventive, high-impact decals and wraps, including a transit shelter made to look like the White House with elements featuring a roof, pillars, a blue carpet, and even a podium for selfies. In addition, a Superboard with a simulated White House roof and U.S. flags can be seen by tens of thousands of drivers on the Gardiner Expressway.

Creative agency : Bell Media Agency
Media Agency : Bell Media Agency

AUG 22 – SEPT 18 | TORONTO
STREET FURNITURE • TSA

$ 2 MILLION GOES UP IN SMOKE

Netflix used Toronto TSAs to promote the second season of NARCOS, the story of drug kingpin, Pablo Escobar. As the story is told – Escobar once burned $ 2,000,000 to keep his family warm.
4 high-traffic Astral transit shelters were selected in the Toronto core, and each filled with $ 2,000,000. The faces of the ad cases were decaled to promote the show. The shelters with the money drew quite a great deal of attention, showing up on social media – especially one poor soul who thought the money was real.

Creative agency : Netflix
Media agency: UM

SHOWCASE

CLICK HERE TO FIND OT MORE ABOUT

TSA INTERACTIVE

JUL 25 – AUG 21  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION
EOne Entertainment used 7 TSA Interactive sites in Toronto’s core area to promote their new movie Kubo and Two Strings. Consumers could enjoy watching the movie’s trailer or play a game based on the movie’s characters. On three hand-selected core sites, three-dimensional origami-like birds extended out of the top of the roof to call more attention to the sites.

Media Agency: Vizeum Canada Inc
Creative Agency: Isobar

AUG 29 – SEPT 12  |  MONTREAL
STREET FURNITURE • MEGACOLUMN

H&M made a fun statement in the Montreal market with an oversized hanger piercing the roof of a mega column near their new store. The mega column, totally wrapped in the red for H&M had a topper with the hanger inserted in it with the logo lit up from within.

Media Agency: Initiative
Creative Agency: H&M

SHOWCASE

CLICK HERE TO FIND OT MORE ABOUT

TSA INTERACTIVE

AUG 8 – SEPT 4  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION

Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques

Media Agency: M2 Universal
Creative Agency: KBS+P Montreal

AUG 22 – OCT 2  |  TORONTO
STREET FURNITURE • STREETCAR PLATFORM WRAP

Rogers Sportsnet wrapped a streetcar platform on both sides and the roof to make a colourful statement in support of the World Cup of Hockey 2016 tournament. Hockey team logos covered the roof and hockey stars covered the glass walls between ad posters, making a bright and bold statement.

Media Agency: OMD Canada
Creative Agency: Publicis

JUL 11 – AUG 1 | MONTREAL
STREET FURNITURE • MEGACOLUMN EXTENSION

Stella Artois decorated a centrally located MegaColumn inviting foodies to the Old Port in Montréal to participate in an extraordinary culinary dining experience taking place from August 4th to the 11th.

Media Agency: UM Montreal

JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS

During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.

Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.

Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.

Media Agency: UM
Creative Agency: McCann / BBDO New York / Astral Out of Home

JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAPS

The ROM wrapped the landmark Yonge and Dundas transit shelter in tattoo decals, promoting their visual history Tattoo exhibit.

Media Agency: Direct
Creative Agency: BT/A

JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS

IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION

Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day.  A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter.  Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day.  The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day.  The special was supported by a standard 50grp TSA buy.

Media Agency: M2 Universal
Creative Agency: DDB Toronto

JUL 11 – SEP 5 | TORONTO
STREET FURNITURE • TSA WRAP

Shell wrapped 2 transit shelter structures in decals that mimicked rusting metal. Campaign was supported with a TSA GRP and digital site-specific campaign.

Media Agency: Mediacom Canada
Creative Agency: JWT

JUL 4 – AUG 28 | TORONTO
STREET FURNITURE • STREET CAR PLATFORM WRAPS

Rogers Chatr wrapped the glass panels on the 6 poster streetcar platform at Queen & Spadina in a playful way that promoted their great deals.

Media Agency: OMD Canada
Creative Agency: BBDO

APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE

Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.

Creative Agency: DDB Canada
Media Agency: OMD Canada

MAR 28 – MAY 8 | TORONTO
STREET FURNITURE • TSA

The new Walt Disney release of “Alice Through the Looking Glass”makes a splash with transit shelter posters and a special execution of glass decal wraps on their street car platform site. The wraps echo the curling vine borders of the posters.

Creative: Walt Disney Pictures
Media Agency: Carat

MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS

Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.

Creative Agency: Prime Creative
Media Agency: M2 Universal

APR 4 – MAY 1  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE

Hilton used the TSA Interactive network in Toronto to encourage consumers to visit Hilton.com for the best rates. The campaign featured a memory game with images of Hilton destinations and the posters surrounding the interactive screen encouraged consumers to book at the Hilton site and free wi-fi at all Hilton resorts.. The campaign included standard transit shelter posters in Toronto and Digital Street Columns in Montreal.

Creative Agency: Isobar
Media Agency: OMD Canada

MAY 2 – JUN 26 | TORONTO
STREET FURNITURE • TSA

Molson used electro-luminescent (EL) to advertise Belgian Moon on transit shelter posters at specific locations. Backed up with a regular TSA campaign, these posters filled the night with their special lighting technique to draw attention to the brand.

Creative / Media Agency: MEC Global

MAR 28 – MAY 08  |  TORONTO
TSA

McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.

Creative Agency: KBS Canada
Media Agency: Universal McCann

MAR 28 – APR 04 | TORONTO
TSA INTERACTIVE + WRAP

For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.

Creative – Joe Fresh
Media Agency – DentsuBos


NOV 23 – DEC 14 | TORONTO
TSA INTERACTIVE

10 TSA Interactive sites with touch screen capabilities featuring the new Samsung smart watch Gear S2.

NOV 2 – DEC 21 | MONTREAL
MEGACOLUMNS

2 MegaColumn sites with LED lit 3D extensions of the Grey Goose bird attached to a cone at the top. The extensions were re-used from their previous campaign that ran during the summer of 2015.

NOV 23 – DEC 14 | TORONTO
TSA WRAPS

2 TSAs wrapped in vinyl with a gold textured look. 3D chocolates lit by LED lights surrounding the interior of the ad case. Bench covered in a chocolate brown vinyl.

SEPTEMBER 28 – OCTOBER 24 |  MONTREAL
MEGACOLUMNS

9 MegaColumn sites fully wrapped and with 3D extensions around downtown Montreal that offered free Wi-Fi sponsored by Chevrolet.

Media Agency: Carat
Creative Agency: Cossette

SEPTEMBER 21 – OCTOBER 26 | TORONTO

Streetcar platform wrap with translucent decals, running across the ad cases and glass with an opaque vehicle decal in the center panels, visible fully from both sides of the platform.

SEPTEMBER 7 – NOVEMBER 23 | TORONTO

1 site with front and rear wall decals reinforcing the message of the campaign in the posters. Fully wrapped ad case in the schools colors.

SEPTEMBER 26 – NOVEMBER 2 |
QUEBEC CITY

Decals on 3 TSA sites.

AUGUST 17 – SEPTEMBER 28 | TORONTO

The Royal Ontario Museum is showing a major exhibition about the city and people of Pompeii. Three dimensional plumes of ash and smoke were built and installed on the top of two downtown transit shelters to draw attention to the ROM Pompeii exhibition.

JUNE 29 – AUGUST 18 | TORONTO

To draw visitors to tour the CN Tower during the PanAm Games, 4 TSA sites covered the standard poster face with350 take away lapel buttons. The shelters also had vinyl wraps encouraging visitors to MEET YOU AT THE TOP!

JUNE 22 – AUGUST 10, 2015 | TORONTO

4 TSA sites with 3D PAN AM mascot, PACHI, encouraging the public to share and tag their pictures with him. Plus 4 sites with decals celebrating the different PAN AM and PARAPAN AM sports.

JUNE 1 – JULY 19, 2015 | TORONTO

Installation using real shoes inside the adface of the TSA.

MAY 18 – JULY 13, 2015 | MONTREAL AND TORONTO

MegaColumns with an extension and TSAs with decals.

MAY 25 – JUNE 15, 2015 | TORONTO

TSA Domination.

APRIL 13 -25 JUNE | TORONTO

1 site, with a twine “T” and vinyl branding plus lighting.

Hub