Tag Archives: street-furniture

Kim’s Convenience is back for a 3rd season

DECEMBER 2018 –JANUARY 2019 | TORONTO
STREET FURNITURE • TSA

Since 2016, CBC has been broadcasting the famous sitcom “Kim’s Convenience”. To mark the launch of the 3rd season, an advertising campaign was created in order to thank the show’s loyal fans. For 2 weeks during the Holiday season, Astral wrapped transit shelters with show themed vinyl located at the corner of Soho and Queen St W. in Toronto. To further the connection with fans a customized distributor was installed on the external ad face providing transit riders with free Kim’s Convenience shopping bag.

Media agency: Initiative
Creative Agency: CBC

Starbucks Canada’s Cloud Bliss

MARCH 16, 2020 TO APRIL 12, 2020 | TORONTO
STREET FURNITURE • TSA

To boost the launch of “Cloud Bliss”, Starbucks Canada created a playful platform wrap using graphic clouds and bright colors to bring the beverage to life. Clouds were used as expressive iconography to make an easy connection in visualizing fluffy cold foam. The beverage offering, in either hot or cold, balanced the transition of seasonality from Winter to Spring. Ad face locations were selected close to competing coffee vendors to remind consumers that there is another choice out there. The creative was sure to capture and engage with consumers in the hopes that they would opt for this new and delightful spring treat.

Media agency: Spark Foundry
Creative Agency: Public Office

Facing some children’s impossible choices

OCTOBER 14 – NOVEMBER 17, 2019 | TORONTO
STREET FURNITURE • TRANSIT SHELTERS

Astral partnered with Children’s Aid Foundation of Canada, a national charity for children and youth in child welfare, to raise awareness about the unbearable scenarios kids at-risk face and to increase support for its advocacy and fundraising efforts.

On different locations in the Toronto GTA area, our transit shelters were wrapped, featuring some of the “Impossible Choices” children in neglectful or abusive environments are forced to make every day. The key messages of the OOH and digital campaigns were to drive traffic on the Foundation’s website for people to donate and sign the pledge to help create a new normal for these children.

Media Agency: Empathy Inc.
Creative Agency: Field Trip & Co

SÉPAQ & AQUARIUM DE QUÉBEC

JULY 8 – SEPTEMBER 1 2019 | QUEBEC CITY
STREET FURNITURE • TSA

Sépaq (Société des établissements de plein air du Québec) wanted to take advantage of the summer’s tourist influx to attract people to Québec City’s Aquarium, which hosts more than 10,000 marine animals on 16 hectares. lg2 and Astral’s Special Projects Team came up with the idea of bringing a sensory experience to the users of the RTC (Réseau de transport de la Capitale) to encourage public transit users to visit the Aquarium.

Bus shelters in Québec City were transformed into a jellyfish aquarium! Ambient lighting with UV LEDs – a black-light type of lighting commonly used in aquariums of this type of marine animal – was installed in the bus shelters, giving users the impression of literally being immersed in an aquarium with these phosphorescent and hypnotic creatures!

Just by taking a look at the pictures, we can see that this simple execution is really spectacular… especially at night!

 Media Agency: Touché!
Creative Agency: lg2

Maker’s Mark Kentucky Bourbon

JUNE 10 – JULY 17 2019 | TORONTO
STREET FURNITURE • TSA

Beam Suntory Canada wanted to make a big splash in the Toronto market to increase awareness for Maker’s Mark Bourbon in the city center.

Astral’s Special Project Team created 3 larger than life bottles of the Kentucky Bourbon on TSA faces to help increase awareness in the market. A huge bottle of bourbon popped-out of the outside face of the bus shelters and was illuminated at sundown. The legendary red wax of the Maker’s Mark bottle was also mimicked to give it a more realistic look. On the inside face of the bus shelters, a poster told the story behind the brand’s craftsmanship for the pleasure of consumers that already knew and loved Maker’s Mark but also to reach out to new consumers.

Media Agency: Starcom Worldwide
Creative Agency: Astral

La Boîte à Pain

JUNE 14 | QUEBEC CITY
TRANSIT • TSA

To announce the opening of its 4th branch at Québec City Grand Marché, the artisanal bakery La Boîte à Pain marked the occasion with the help of Astral’s special project team! In collaboration with Triade Marketing, a bus shelter advertising face was entirely covered with real pieces of bread. A baker offered passers-by to taste one of the many kinds of breads the bakery offers at any time of the day.

For La Boîte à Pain, any time is a moment to savour great bead!

Media Agency: Boulangerie La Boîte à Pain
Creative Agency: Triade Marketing

Ontario Science Center

JULY 11 – AUGUST 7 | TORONTO
TRANSIT • SPECIAL

To promote the Ontario Science Centre’s Popnology exhibit, Astral built a special A.I. unit in the 10 Dundas building in downtown Toronto. Inspired by HAL 9000 – the supercomputer from the movie “2001, A Space Odyssey” – the unit took questions from passers-by and provided answers referencing the exhibit’s focus on technology and its relationship to pop culture.

Media Agency: PHD Canada
Creative Agency: Rethink Communications

Converse

AUGUST 13 – SEPTEMBER 2 | TORONTO
STREET FURNITURE • TSA

To promote their Chuck Taylor’s brand, Converse gave away free pairs of shoes using Astral Transit Shelters in strategic places in downtown Toronto. The shoes were hung upon a specially wrapped transit shelter face. A tag on the shoes indicated to the lucky person where they could exchange them for a different size if needed. In total, a 100 pair of shoes were given away over a 15 day period at 3 different locations in Toronto.

Media Agency: Bensimon Byrne
Creative Agency: Bensimon Byrne

CHUM 104.5

JULY 30 – SEPTEMBER 23 | TORONTO
STREET FURNITURE • TSA

With a new brand image in mind, CHUM 104.5 debuted a bright, colourful campaign putting the city of Toronto front and centre. The uniqueness and hipness of the CHUM brand was emphasized with special executions at multiple Astral transit shelter locations within the city. Neon lighting was added to make the campaign “pop” (as its tagline read) and decals wrapped around the ad case while glass showed off the brand’s colourful image. As an added bonus, consumers could take photos of themselves as part of the decals.

Media Agency : Bell Media
Creative Agency : Leo Burnett

Brand USA

JUNE 18 – JULY 15 2018 | TORONTO
STREET FURNITURE • TSA WRAP + DIGITAL

To promote the release of the film “America’s Musical Journey” at the Ontario Science Centre, Brand USA wrapped Astral’s largest transit shelter at Dundas Square with bright visuals. The video screen at 10 Dundas was also used in addition to live musical talent that drew curious pedestrians in.

Media Agency : Mosaic Sales Solutions US
Creative Agency: Mosaic Sales Solutions US

Scotiabank

APRIL 30 – MAY 27 2018 | TORONTO
DIGTAL + STREET FURNITURE • DIGITAL TSA + MEGAVERTICAL

Scotiabank wanted to create a public photo gallery on the streets of Toronto where anyone could have their own images displayed via the #scotiagallery hashtag on Instagram. To do this, Astral developed a flexible moderated tool so that the client could post the images. The selected images were broadcasted on Astral Toronto digital transit shelters and one of Astral’s most prominent vertical digital board on Gardiner.

Media Agency : PHD
Creative Agency : Bensimon Byrne