MAY 14 – JUNE 10 2018 | TORONTO
STREET FURNITURE • TSA
To promote season 2 of Netflix’a popular show ’13 Reasons Why’, Astral was tasked with building a special showcase unit inside a Toronto transit shelter. The case was fully lit and oversize polaroids of characters from the show were strung in rows within the space. The result captured the style and mood of the show.
Media Agency : Universal McCann Canada
Creative Agency : Midnight Oil
APRIL 2018 | TORONTO
STREET FURNITURE • TSA
To promote their charitable effort, Shreddies advertised empty bowls on Astral’s transit shelters in Toronto. The 3 special executions comprised of an empty bowl with a spoon and placemat on a table setting. Consumers were asked to take photos of the empty bowls and post them to Facebook or Instagram with the hashtag #ShreddiesFillTheBowl. For every picture posted online, Shreddies donated an equivalent of 10 bowls of cereal to charities across Canada, thereby providing breakfast to children all across the country.
Media Agency: Starcom Worldwide
Creative Agency: Ogilvy & Mather
SEPTEMBER 18 2017 | MONTREAL
STREET FURNITURE • MEGACOLUMN
The Astral Out of Home network helped Loto-Québec’s “Walking Dead” campaign make quite am impact, scaring up some attention from passers-by at the corner of De Maisonneuve Boulevard and Metcalfe Street in Montreal.
The campaign was designed to promote the “Walking Dead” scratch-card lottery, which returns this year with a $20,000 jackpot. The 4-week “Walking Dead” campaign included a one-night stunt in which an actor in full zombie make-up was hidden inside a MegaColumn to scare passers-by. The stunt was filmed with a hidden camera and then posted on our digital column network in Montreal in order to increase visibility.
See the video below.
Media Agency: Sid Lee Media
Creative Agency: Sid Lee
July 17 – Sept 10 | TORONTO
STREET FURNITURE • TSA
Pepsi Canada chose to promote its “Snap with Pepsi” campaign using Astral Out of Home transit shelters and a mural in Toronto. SnapCodes replicating giant bottles were displayed on vinyl decals, allowing passers-by to easily take pictures via Snapchat. In doing so, a special lens was unlocked for one hour, during which time users could take fun selfies. The transit shelter also prominently featured a large decal showing a moose in colourful sunglasses (the accessory appearing on the special lens), in order to attract attention and generate curiosity.
Media Agency: Novus Canada
Creative Agency: BBDO
JUNE 26 – JULY 23 | TORONTO
STREET FURNITURE • TSA
As both Moosehead Breweries and Canada celebrate their 150th this year, Moosehead launched the “We Are Still Pioneers” campaign in May to highlight the anniversary and the history of Canadian resilience.
Astral Out of Home helped Moosehead launch the invite phase with special showcase transit shelters that displayed real limited edition “Canada Day Future Bottles” of Moosehead Lager. Canadians were invited to write their vision of what the future of the country should look like on the labels and share them using the #Outlast hashtag on social media. The outer transit shelter face showcased Moosehead Lager’s newly redesigned label.
Media Agency: Media Experts
Creative Agency: Taxi 2
MAY – JUNE 2017 | TORONTO
STREET FURNITURE • TSA
Monster.ca took advantage of Astral’ Out Of Home’s street level products to strengthen brand awareness to the employment market. Monster is a global online employment solution that connects people and job opportunities. In Toronto, Monster wrapped ad cases in purple fur to bring the brand mascot to life. The results are very fun and extremely attention-getting. GRPs rounded out the campaign in Toronto and on Montreal Street columns.
Media Agency: OMD Canada
Creative Agency: KBS Agency, New York
APRIL 18 2017 | MONTREAL
STREET FURNITURE • MEGACOLUMN
The École nationale de l’humour partnered with Lg2 to promote its 28th Annual Graduates Comedy Tour. In collaboration with Astral Out of Home, a video stunt was deployed using hidden cameras. Passers-by were invited to pull a finger sticking out of a Megacolumn ad face. The finger actually belonged to a real, live person hiding inside the column. When people pulled the finger, they heard a flatulence noise and felt a gust of wind on their face. Then, to thank them for playing along, they were slipped a pair of comedy show tickets through a slot in the column structure.
Although the objective was to promote the comedy tour and get a laugh from passers-by, the message goes a bit deeper: it demonstrates all the thought and technique that goes into creating a great gag.
Media Agency: lg2
Creative Agency: lg2
MAY 29 – JUNE 19 | TORONTO
STREET FURNITURE • TSA
Nike advertised on Toronto Transit Shelter to advertise a new on line app– Nike Local Run – an app that lets runners come together. Runners can find existing routes—or plan their own. Whether you’re a first-timer or a half-marathoner, get to know your city by hitting the pavement with the people who run it. The posters featured images unique to specific neighbourhoods and headlines that also reflected the local uniqueness. Bold bright green decals wrapped the structures of the shelters and were used as design elements in the posters to grab attention at street level.
Media Agency: Jungle Media
Creative Agency: Anomaly
MARCH 27 – APRIL 24 2017 | TORONTO
COMBO • TSA, MURAL, HORIZONTAL
Nike launched their new shoe innovation, Nike Air VaporMax with a bold and colourful campaign on Astral Out of Home’s TSAs, murals and horizontal faces in Toronto. The campaign’s vibrant colours stand out against the urban background of the city to make a strong statement and grab the consumer’s attention.
A double-sided horizontal billboard features a lugged on extension of a 2D hand holding the new shoe. The Nike Air VaporMax is backlit with LED lighting making a bold statement on the night skyline. A mural in the core of the city featured the Nike Air VaporMax with their tagline “KISS MY AIRS” in shiny silver vinyl. Multiple transit shelters across the city featured full wraps with LED lighting drawing focus to the new shoe.
Media Agency: Jungle Media
Creative Agency: Anomaly
APRIL 18 2017 | QUEBEC CITY
TRANSIT • DIGITAL TSA
The Festival de magie de Québec continues to astound passers-by with its most recent campaign, created by lg2. In collaboration with Cortex, Astral Out of Home and Nova Film, the ad agency developed a TSA that can read people’s minds.
As commuters waited for the bus, the digital face of the Réseau de Transport de la Capitale (RTC) transit shelter offered to perform a magic trick for them, to help them pass the time. Participants were asked to pick a card, and the digital ad managed to guess their choice every time.
Although a good magician never reveals his tricks, we’re ready to bend the rules a bit. We concealed eye-movement detection technology under the surface of the TSA to predict which card was being chosen.
This is the 7th consecutive annual collaboration between the Festival, lg2 and Nova Film.
Clients: Renée-Claude Auclair and Pierre Hamon
Creative VP: Luc Du Sault
Creative Developer: Camille Gagnon
Account Services: Tania Pons Kilfoil
Technology & Programming: Cortex – Mathieu Tremblay, François Couderc, Jérémie Pelletier
Video Production: Nova Film
Production Management: Julie Pichette
Director: David Poulin
Engineering: Quatro Design
Infographics: Marie-Eve Roussy
Media: Astral Out of Home
FEBRUARY 13 – MARCH 12 | TORONTO
STREET FURNITURE • TSA
Ikea Canada is shedding warmth on Toronto transit riders inside an Astral Out of Home transit shelter. Ikea’s ongoing Market Hall strategy, that promotes the downstairs merchandise area of its stores, is centred on seasonality. The winter campaign focuses on getting cozy. Leo Burnett worked with Astral Out of Home to bring coziness to the streets. In a centrally-located transit shelter in Toronto, an Ikea wool throw was featured in the ad face, and warm air was generated to warm the hands of transit users. The stunt was supported with GRP TSAs, digital OOH and a TV spot.
Media Agency: Jungle Media
Creative Agency: Leo Burnett
FEBRUARY 13 – APRIL 9 | TORONTO
STREET FURNITURE • TSA
Dairy Farmers of Canada launched a refreshing new campaign that encourages consumers to grab a cold glass of milk. DFC and DDB Toronto teamed up with Astral Out of Home to build 3D mountains to top the roof of a Toronto transit shelter, with a tall 3D glass of milk also nestled into mountains. The campaign makes a clever parody of beer advertising and includes OOH, digital and even a TV spot that features friends playing hockey, followed by them enjoying a tall, cold glass of milk.
Media Agency: Initiative
Creative Agency: DDB Toronto
NOV 28 – DEC 25 | TORONTO
STREET FURNITURE • TSA INTERACTIVE
Shoppers Drug Mart used the Astral Out of Home TSA Interactive Network to show consumers how to wrap up their gift lists. This campaign, rounded out with standard transit shelter sites throughout the city of Toronto, featured content that was specific to three dayparts and focused on products by category, time of day, gift-giving, wrapping needs and holiday food items. Consumers were also encouraged to play a matching game that featured a random variety of the featured products. To draw attention to the execution, each of the transit shelters featured red-striped decals to represent festive wrapping paper and big red bows.
The transit shelters were selected based on proximity to Shoppers Drug Mart locations. Consumers were able to tap a button on the screen that mapped out the location of the nearest Shoppers Drug Mart.
Media Agency: Dentsu Media
Creative Agency: john st.
SEPT 5 – OCT 16 | TORONTO
STREET FURNITURE • TSA
The campaign leverages the return of Kiefer Sutherland in the conspiracy thriller along with the timeliness of the U.S. election. Featured are inventive, high-impact decals and wraps, including a transit shelter made to look like the White House with elements featuring a roof, pillars, a blue carpet, and even a podium for selfies. In addition, a Superboard with a simulated White House roof and U.S. flags can be seen by tens of thousands of drivers on the Gardiner Expressway.
Creative agency : Bell Media Agency
Media Agency : Bell Media Agency
