July 17 – Sept 10 | TORONTO

Pepsi Canada chose to promote its “Snap with Pepsi” campaign using Astral Out of Home transit shelters and a mural in Toronto. SnapCodes replicating giant bottles were displayed on vinyl decals, allowing passers-by to easily take pictures via Snapchat. In doing so, a special lens was unlocked for one hour, during which time users could take fun selfies. The transit shelter also prominently featured a large decal showing a moose in colourful sunglasses (the accessory appearing on the special lens), in order to attract attention and generate curiosity.

Media Agency: Novus Canada
Creative Agency: BBDO