JUNE 26 – JULY 23 | TORONTO
STREET FURNITURE • TSA
As both Moosehead Breweries and Canada celebrate their 150th this year, Moosehead launched the “We Are Still Pioneers” campaign in May to highlight the anniversary and the history of Canadian resilience.
Astral Out of Home helped Moosehead launch the invite phase with special showcase transit shelters that displayed real limited edition “Canada Day Future Bottles” of Moosehead Lager. Canadians were invited to write their vision of what the future of the country should look like on the labels and share them using the #Outlast hashtag on social media. The outer transit shelter face showcased Moosehead Lager’s newly redesigned label.
Media Agency: Media Experts
Creative Agency: Taxi 2