Category Archives: Street Furniture

Kim’s Convenience is back for a 3rd season

DECEMBER 2018 –JANUARY 2019 | TORONTO
STREET FURNITURE • TSA

Since 2016, CBC has been broadcasting the famous sitcom “Kim’s Convenience”. To mark the launch of the 3rd season, an advertising campaign was created in order to thank the show’s loyal fans. For 2 weeks during the Holiday season, Astral wrapped transit shelters with show themed vinyl located at the corner of Soho and Queen St W. in Toronto. To further the connection with fans a customized distributor was installed on the external ad face providing transit riders with free Kim’s Convenience shopping bag.

Media agency: Initiative
Creative Agency: CBC

Starbucks Canada’s Cloud Bliss

MARCH 16, 2020 TO APRIL 12, 2020 | TORONTO
STREET FURNITURE • TSA

To boost the launch of “Cloud Bliss”, Starbucks Canada created a playful platform wrap using graphic clouds and bright colors to bring the beverage to life. Clouds were used as expressive iconography to make an easy connection in visualizing fluffy cold foam. The beverage offering, in either hot or cold, balanced the transition of seasonality from Winter to Spring. Ad face locations were selected close to competing coffee vendors to remind consumers that there is another choice out there. The creative was sure to capture and engage with consumers in the hopes that they would opt for this new and delightful spring treat.

Media agency: Spark Foundry
Creative Agency: Public Office

Facing some children’s impossible choices

OCTOBER 14 – NOVEMBER 17, 2019 | TORONTO
STREET FURNITURE • TRANSIT SHELTERS

Astral partnered with Children’s Aid Foundation of Canada, a national charity for children and youth in child welfare, to raise awareness about the unbearable scenarios kids at-risk face and to increase support for its advocacy and fundraising efforts.

On different locations in the Toronto GTA area, our transit shelters were wrapped, featuring some of the “Impossible Choices” children in neglectful or abusive environments are forced to make every day. The key messages of the OOH and digital campaigns were to drive traffic on the Foundation’s website for people to donate and sign the pledge to help create a new normal for these children.

Media Agency: Empathy Inc.
Creative Agency: Field Trip & Co

SÉPAQ & AQUARIUM DE QUÉBEC

JULY 8 – SEPTEMBER 1 2019 | QUEBEC CITY
STREET FURNITURE • TSA

Sépaq (Société des établissements de plein air du Québec) wanted to take advantage of the summer’s tourist influx to attract people to Québec City’s Aquarium, which hosts more than 10,000 marine animals on 16 hectares. lg2 and Astral’s Special Projects Team came up with the idea of bringing a sensory experience to the users of the RTC (Réseau de transport de la Capitale) to encourage public transit users to visit the Aquarium.

Bus shelters in Québec City were transformed into a jellyfish aquarium! Ambient lighting with UV LEDs – a black-light type of lighting commonly used in aquariums of this type of marine animal – was installed in the bus shelters, giving users the impression of literally being immersed in an aquarium with these phosphorescent and hypnotic creatures!

Just by taking a look at the pictures, we can see that this simple execution is really spectacular… especially at night!

 Media Agency: Touché!
Creative Agency: lg2

Maker’s Mark Kentucky Bourbon

JUNE 10 – JULY 17 2019 | TORONTO
STREET FURNITURE • TSA

Beam Suntory Canada wanted to make a big splash in the Toronto market to increase awareness for Maker’s Mark Bourbon in the city center.

Astral’s Special Project Team created 3 larger than life bottles of the Kentucky Bourbon on TSA faces to help increase awareness in the market. A huge bottle of bourbon popped-out of the outside face of the bus shelters and was illuminated at sundown. The legendary red wax of the Maker’s Mark bottle was also mimicked to give it a more realistic look. On the inside face of the bus shelters, a poster told the story behind the brand’s craftsmanship for the pleasure of consumers that already knew and loved Maker’s Mark but also to reach out to new consumers.

Media Agency: Starcom Worldwide
Creative Agency: Astral

La Boîte à Pain

JUNE 14 | QUEBEC CITY
TRANSIT • TSA

To announce the opening of its 4th branch at Québec City Grand Marché, the artisanal bakery La Boîte à Pain marked the occasion with the help of Astral’s special project team! In collaboration with Triade Marketing, a bus shelter advertising face was entirely covered with real pieces of bread. A baker offered passers-by to taste one of the many kinds of breads the bakery offers at any time of the day.

For La Boîte à Pain, any time is a moment to savour great bead!

Media Agency: Boulangerie La Boîte à Pain
Creative Agency: Triade Marketing

Scotiabank

APRIL 30 – MAY 27 2018 | TORONTO
DIGTAL + STREET FURNITURE • DIGITAL TSA + MEGAVERTICAL

Scotiabank wanted to create a public photo gallery on the streets of Toronto where anyone could have their own images displayed via the #scotiagallery hashtag on Instagram. To do this, Astral developed a flexible moderated tool so that the client could post the images. The selected images were broadcasted on Astral Toronto digital transit shelters and one of Astral’s most prominent vertical digital board on Gardiner.

Media Agency : PHD
Creative Agency : Bensimon Byrne

Moosehead

JUNE 26 – JULY 23 | TORONTO
STREET FURNITURE • TSA

As both Moosehead Breweries and Canada celebrate their 150th this year, Moosehead launched the “We Are Still Pioneers” campaign in May to highlight the anniversary and the history of Canadian resilience.

Astral Out of Home helped Moosehead launch the invite phase with special showcase transit shelters that displayed real limited edition “Canada Day Future Bottles” of Moosehead Lager. Canadians were invited to write their vision of what the future of the country should look like on the labels and share them using the #Outlast hashtag on social media. The outer transit shelter face showcased Moosehead Lager’s newly redesigned label.

Media Agency: Media Experts
Creative Agency: Taxi 2

Nike Airs

MARCH 27 – APRIL 24 2017 | TORONTO
COMBO • TSA, MURAL, HORIZONTAL

Nike launched their new shoe innovation, Nike Air VaporMax with a bold and colourful campaign on Astral Out of Home’s TSAs, murals and horizontal faces in Toronto. The campaign’s vibrant colours stand out against the urban background of the city to make a strong statement and grab the consumer’s attention.

A double-sided horizontal billboard features a lugged on extension of a 2D hand holding the new shoe. The Nike Air VaporMax is backlit with LED lighting making a bold statement on the night skyline. A mural in the core of the city featured the Nike Air VaporMax with their tagline “KISS MY AIRS” in shiny silver vinyl. Multiple transit shelters across the city featured full wraps with LED lighting drawing focus to the new shoe.

Media Agency: Jungle Media
 Creative Agency: Anomaly

Festival de magie de Québec

APRIL 18 2017 | QUEBEC CITY
TRANSIT • DIGITAL TSA

The Festival de magie de Québec continues to astound passers-by with its most recent campaign, created by lg2. In collaboration with Cortex, Astral Out of Home and Nova Film, the ad agency developed a TSA that can read people’s minds.

As commuters waited for the bus, the digital face of the Réseau de Transport de la Capitale (RTC) transit shelter offered to perform a magic trick for them, to help them pass the time. Participants were asked to pick a card, and the digital ad managed to guess their choice every time.

Although a good magician never reveals his tricks, we’re ready to bend the rules a bit. We concealed eye-movement detection technology under the surface of the TSA to predict which card was being chosen.

This is the 7th consecutive annual collaboration between the Festival, lg2 and Nova Film.

Clients: Renée-Claude Auclair and Pierre Hamon
Creative VP: Luc Du Sault
Creative Developer: Camille Gagnon
Account Services: Tania Pons Kilfoil
Technology & Programming: Cortex – Mathieu Tremblay, François Couderc, Jérémie Pelletier
Video Production: Nova Film
Production Management: Julie Pichette
Director: David Poulin
Engineering: Quatro Design
Infographics: Marie-Eve Roussy
Media: Astral Out of Home

Ikea – Winter 2017

FEBRUARY 13 – MARCH 12 | TORONTO
STREET FURNITURE • TSA

Ikea Canada is shedding warmth on Toronto transit riders inside an Astral Out of Home transit shelter. Ikea’s ongoing Market Hall strategy, that promotes the downstairs merchandise area of its stores, is centred on seasonality. The winter campaign focuses on getting cozy. Leo Burnett worked with Astral Out of Home to bring coziness to the streets. In a centrally-located transit shelter in Toronto, an Ikea wool throw was featured in the ad face, and warm air was generated to warm the hands of transit users. The stunt was supported with GRP TSAs, digital OOH and a TV spot.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

Dairy Farmers of Canada

FEBRUARY 13 – APRIL 9 | TORONTO
STREET FURNITURE • TSA

Dairy Farmers of Canada launched a refreshing new campaign that encourages consumers to grab a cold glass of milk. DFC and DDB Toronto teamed up with Astral Out of Home to build 3D mountains to top the roof of a Toronto transit shelter, with a tall 3D glass of milk also nestled into mountains. The campaign makes a clever parody of beer advertising and includes OOH, digital and even a TV spot that features friends playing hockey, followed by them enjoying a tall, cold glass of milk.

Media Agency: Initiative
Creative Agency: DDB Toronto