APRIL 30 – MAY 27 2018 | TORONTO
DIGTAL + STREET FURNITURE • DIGITAL TSA + MEGAVERTICAL
Scotiabank wanted to create a public photo gallery on the streets of Toronto where anyone could have their own images displayed via the #scotiagallery hashtag on Instagram. To do this, Astral developed a flexible moderated tool so that the client could post the images. The selected images were broadcasted on Astral Toronto digital transit shelters and one of Astral’s most prominent vertical digital board on Gardiner.
Media Agency : PHD
Creative Agency : Bensimon Byrne
JUNE 26 – JULY 23 | TORONTO
STREET FURNITURE • TSA
As both Moosehead Breweries and Canada celebrate their 150th this year, Moosehead launched the “We Are Still Pioneers” campaign in May to highlight the anniversary and the history of Canadian resilience.
Astral Out of Home helped Moosehead launch the invite phase with special showcase transit shelters that displayed real limited edition “Canada Day Future Bottles” of Moosehead Lager. Canadians were invited to write their vision of what the future of the country should look like on the labels and share them using the #Outlast hashtag on social media. The outer transit shelter face showcased Moosehead Lager’s newly redesigned label.
Media Agency: Media Experts
Creative Agency: Taxi 2
MARCH 27 – APRIL 24 2017 | TORONTO
COMBO • TSA, MURAL, HORIZONTAL
Nike launched their new shoe innovation, Nike Air VaporMax with a bold and colourful campaign on Astral Out of Home’s TSAs, murals and horizontal faces in Toronto. The campaign’s vibrant colours stand out against the urban background of the city to make a strong statement and grab the consumer’s attention.
A double-sided horizontal billboard features a lugged on extension of a 2D hand holding the new shoe. The Nike Air VaporMax is backlit with LED lighting making a bold statement on the night skyline. A mural in the core of the city featured the Nike Air VaporMax with their tagline “KISS MY AIRS” in shiny silver vinyl. Multiple transit shelters across the city featured full wraps with LED lighting drawing focus to the new shoe.
Media Agency: Jungle Media Creative Agency: Anomaly
The Festival de magie de Québec continues to astound passers-by with its most recent campaign, created by lg2. In collaboration with Cortex, Astral Out of Home and Nova Film, the ad agency developed a TSA that can read people’s minds.
As commuters waited for the bus, the digital face of the Réseau de Transport de la Capitale (RTC) transit shelter offered to perform a magic trick for them, to help them pass the time. Participants were asked to pick a card, and the digital ad managed to guess their choice every time.
Although a good magician never reveals his tricks, we’re ready to bend the rules a bit. We concealed eye-movement detection technology under the surface of the TSA to predict which card was being chosen.
This is the 7th consecutive annual collaboration between the Festival, lg2 and Nova Film.
Clients: Renée-Claude Auclair and Pierre Hamon
Creative VP: Luc Du Sault
Creative Developer: Camille Gagnon
Account Services: Tania Pons Kilfoil
Technology & Programming: Cortex – Mathieu Tremblay, François Couderc, Jérémie Pelletier
Video Production: Nova Film
Production Management: Julie Pichette
Director: David Poulin
Engineering: Quatro Design
Infographics: Marie-Eve Roussy
Media: Astral Out of Home
FEBRUARY 13 – MARCH 12 | TORONTO
STREET FURNITURE • TSA
Ikea Canada is shedding warmth on Toronto transit riders inside an Astral Out of Home transit shelter. Ikea’s ongoing Market Hall strategy, that promotes the downstairs merchandise area of its stores, is centred on seasonality. The winter campaign focuses on getting cozy. Leo Burnett worked with Astral Out of Home to bring coziness to the streets. In a centrally-located transit shelter in Toronto, an Ikea wool throw was featured in the ad face, and warm air was generated to warm the hands of transit users. The stunt was supported with GRP TSAs, digital OOH and a TV spot.
Media Agency: Jungle Media
Creative Agency: Leo Burnett
FEBRUARY 13 – APRIL 9 | TORONTO
STREET FURNITURE • TSA
Dairy Farmers of Canada launched a refreshing new campaign that encourages consumers to grab a cold glass of milk. DFC and DDB Toronto teamed up with Astral Out of Home to build 3D mountains to top the roof of a Toronto transit shelter, with a tall 3D glass of milk also nestled into mountains. The campaign makes a clever parody of beer advertising and includes OOH, digital and even a TV spot that features friends playing hockey, followed by them enjoying a tall, cold glass of milk.
Media Agency: Initiative
Creative Agency: DDB Toronto
JUL 25 – AUG 21 | TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION EOne Entertainment used 7 TSA Interactive sites in Toronto’s core area to promote their new movie Kubo and Two Strings. Consumers could enjoy watching the movie’s trailer or play a game based on the movie’s characters. On three hand-selected core sites, three-dimensional origami-like birds extended out of the top of the roof to call more attention to the sites.
Media Agency: Vizeum Canada Inc Creative Agency: Isobar
AUG 29 – SEPT 12 | MONTREAL
STREET FURNITURE • MEGACOLUMN
H&M made a fun statement in the Montreal market with an oversized hanger piercing the roof of a mega column near their new store. The mega column, totally wrapped in the red for H&M had a topper with the hanger inserted in it with the logo lit up from within.
AUG 8 – SEPT 4 | TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION
Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques
Media Agency: M2 Universal Creative Agency: KBS+P Montreal
AUG 22 – OCT 2 | TORONTO
STREET FURNITURE • STREETCAR PLATFORM WRAP
Rogers Sportsnet wrapped a streetcar platform on both sides and the roof to make a colourful statement in support of the World Cup of Hockey 2016 tournament. Hockey team logos covered the roof and hockey stars covered the glass walls between ad posters, making a bright and bold statement.
Media Agency: OMD Canada Creative Agency: Publicis