DECEMBER 2018 –JANUARY 2019 | TORONTO
STREET FURNITURE • TSA
Since 2016, CBC has been broadcasting the famous sitcom “Kim’s Convenience”. To mark the launch of the 3rd season, an advertising campaign was created in order to thank the show’s loyal fans. For 2 weeks during the Holiday season, Astral wrapped transit shelters with show themed vinyl located at the corner of Soho and Queen St W. in Toronto. To further the connection with fans a customized distributor was installed on the external ad face providing transit riders with free Kim’s Convenience shopping bag.
OCTOBER 14 – NOVEMBER 17, 2019 | TORONTO
STREET FURNITURE • TRANSIT SHELTERS
Astral partnered with Children’s Aid Foundation of Canada, a national charity for children and youth in child welfare, to raise awareness about the unbearable scenarios kids at-risk face and to increase support for its advocacy and fundraising efforts.
On different locations in the Toronto GTA area, our transit shelters were wrapped, featuring some of the “Impossible Choices” children in neglectful or abusive environments are forced to make every day. The key messages of the OOH and digital campaigns were to drive traffic on the Foundation’s website for people to donate and sign the pledge to help create a new normal for these children.
Media Agency: Empathy Inc. Creative Agency: Field Trip & Co
JULY 8 – SEPTEMBER 1 2019 | QUEBEC CITY
STREET FURNITURE • TSA
Sépaq (Société des établissements de plein air du Québec) wanted to take advantage of the summer’s tourist influx to attract people to Québec City’s Aquarium, which hosts more than 10,000 marine animals on 16 hectares. lg2 and Astral’s Special Projects Team came up with the idea of bringing a sensory experience to the users of the RTC (Réseau de transport de la Capitale) to encourage public transit users to visit the Aquarium.
Bus shelters in Québec City were transformed into a jellyfish aquarium! Ambient lighting with UV LEDs – a black-light type of lighting commonly used in aquariums of this type of marine animal – was installed in the bus shelters, giving users the impression of literally being immersed in an aquarium with these phosphorescent and hypnotic creatures!
Just by taking a look at the pictures, we can see that this simple execution is really spectacular… especially at night!
JUNE 10 – JULY 17 2019 | TORONTO
STREET FURNITURE • TSA
Beam Suntory Canada wanted to make a big splash in the Toronto market to increase awareness for Maker’s Mark Bourbon in the city center.
Astral’s Special Project Team created 3 larger than life bottles of the Kentucky Bourbon on TSA faces to help increase awareness in the market. A huge bottle of bourbon popped-out of the outside face of the bus shelters and was illuminated at sundown. The legendary red wax of the Maker’s Mark bottle was also mimicked to give it a more realistic look. On the inside face of the bus shelters, a poster told the story behind the brand’s craftsmanship for the pleasure of consumers that already knew and loved Maker’s Mark but also to reach out to new consumers.
Media Agency: Starcom Worldwide Creative Agency: Astral
JUL 25 – AUG 21 | TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION EOne Entertainment used 7 TSA Interactive sites in Toronto’s core area to promote their new movie Kubo and Two Strings. Consumers could enjoy watching the movie’s trailer or play a game based on the movie’s characters. On three hand-selected core sites, three-dimensional origami-like birds extended out of the top of the roof to call more attention to the sites.
Media Agency: Vizeum Canada Inc Creative Agency: Isobar
JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION
Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day. A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter. Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day. The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day. The special was supported by a standard 50grp TSA buy.
Media Agency: M2 Universal Creative Agency: DDB Toronto
The new Walt Disney release of “Alice Through the Looking Glass”makes a splash with transit shelter posters and a special execution of glass decal wraps on their street car platform site. The wraps echo the curling vine borders of the posters.
Creative: Walt Disney Pictures
Media Agency: Carat