MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION
To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.
Media Agency: Bell Media
Creative Agency: Bell Media
To promote their charitable effort, Shreddies advertised empty bowls on Astral’s transit shelters in Toronto. The 3 special executions comprised of an empty bowl with a spoon and placemat on a table setting. Consumers were asked to take photos of the empty bowls and post them to Facebook or Instagram with the hashtag #ShreddiesFillTheBowl. For every picture posted online, Shreddies donated an equivalent of 10 bowls of cereal to charities across Canada, thereby providing breakfast to children all across the country.
Media Agency: Starcom Worldwide
Creative Agency: Ogilvy & Mather
JANUARY 29 – MARCH 19 | TORONTO
OUTDOOR • MURAL + HORIZONTAL
To promote the merging of the PC Plus and Shoppers Optimum loyalty cards, Loblaws went big on Astral boards in Toronto. The concept of “Better Together” was played out by using oversized dental floss to connect two horizontal boards and was emphasized by 2 side-by-side murals at Church and Bloor.
Media Agency: Dentsu Media
Creative Agency: John St.
5 FEBRUARY – 25 FEBRUARY | CAL, EDM, TOR, VAN
DIGITAL • DIGITAL LARGE FORMAT
In partnership with the radio teams from Calgary, Edmonton, Toronto and Vancouver, Astral has launched an exclusive, state-of-the-art campaign combining radio with out-of-home for its client Infiniti. Whenever an Infiniti ad airs on the radio, our new system sends out a signal to display the same campaign on Astral’s digital boards.
MARCH 27 – JUNE 25| MONTREAL
TRANSIT • SUBWAY CAR WRAP
To promote its brand-new show called “VOLTA”, Cirque du Soleil teamed with up Astral Out of Home to take over the McGill metro station and a few Montreal subway cars. The concept behind “VOLTA” is to immerse spectators in a fascinating story about freedom of choice and the uncontrollable power of destiny. The Montreal metro seemed like the perfect venue to give commuters a preview of Cirque’s latest thrill ride.
The campaign included an impressive takeover of McGill station, as well as backlit station posters, platform posters, digital ads on the Métrovision network, and 3 subway car wraps. Outdoor signage was also developed, using horizontal, vertical and superboard formats.
“VOLTA” is playing in the Old Port of Montreal until July 23.
Creative Agency: Cirque du Soleil
Media Agency: Evenko
JAN 2017 – JAN 2018 | OTTAWA
AIRPORT • DIGITAL INTERACTIVE LANDMARK
Astral Out of Home collaborated with Porter for a campaign at Ottawa International Airport, aimed at raising awareness for the airline. Playful, interactive executions were displayed on Porter’s digital wall in the airport’s domestic zone.
Travellers could stop and play interactive games based on typically Canadian winter scenes, in which people could throw snowballs, start a snowfall by touching the screen, create sculptures with fallen blocks of ice, and build their very own customized snowman.
Media Agency: Porter Airlines Creative Agency: Porter Airlines
AUG 29 – SEPT 12 | MONTREAL
STREET FURNITURE • MEGACOLUMN
H&M made a fun statement in the Montreal market with an oversized hanger piercing the roof of a mega column near their new store. The mega column, totally wrapped in the red for H&M had a topper with the hanger inserted in it with the logo lit up from within.
AUG 22 – 18 SEPT | MONTREAL
TRANSIT • DOMINATION 1000 DE LA GAUCHETIÈRE + SOCIÉTÉ DE LA PLACE DES ARTS
Coffee roaster Van Houtte dominated the hallways of both 1000 de la Gauchetière and the Société de la Place des Arts promoting their coffee products using the tagline “Taste Every Nuance“ and connecting with passengers during their morning and evening commute.
Media Agency: PHD Montréal
Creative Agency: Tuxedo
AUG 8 – SEPT 4 | TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION
Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques
Media Agency: M2 Universal Creative Agency: KBS+P Montreal
AUG 22 – OCT 2 | TORONTO
STREET FURNITURE • STREETCAR PLATFORM WRAP
Rogers Sportsnet wrapped a streetcar platform on both sides and the roof to make a colourful statement in support of the World Cup of Hockey 2016 tournament. Hockey team logos covered the roof and hockey stars covered the glass walls between ad posters, making a bright and bold statement.
Media Agency: OMD Canada Creative Agency: Publicis
JUL 18 – AUG 14 | MONTREAL
TRANSIT • DOUBLE DECKER
With the help of a double-decker bus wrap, Sony Pictures promoted the release of the film Sausage Party. With its bright colours, the visual was a perfect execution to attract the attention of passers-by.
Media Agency: Universal McCann Canada Creative Agency: Clockwork Productions
JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS
During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.
Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.
Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.
Media Agency: UM Creative Agency: McCann / BBDO New York / Astral Out of Home