18 NOVEMBER TO 29 DECEMBER 2019 | TORONTO
DIGITAL • BRANDSCAPE, DIGITAL LARGE FORMAT, ROOFSCAPE
For its Let’s Eats campaign, Uber partnered with the MLSE to display game scores for the Maple Leafs and Toronto Raptors to promote their food delivery service. In order to carry out this execution, Astral has developed a technology making it possible to update TSN’s real-time data on their digital products instantaneously.
Media Agency: Mediacom Canada
JULY 1st – AUGUST 25, 2019 | TORONTO
OUTDOOR • LARGE FORMAT DIGITAL
This summer, Metrolinx launched its high impact media campaign for GO Transit, the Greater Golden Horseshoe regional bus and rail service. The insight behind the campaign was that there are thousands of things drivers could be doing with their time instead of driving if they had taken the train or bus. Much of the campaign’s investment was in out-of-home and Astral was there to support the dynamic campaign.
Instead of developing 500+ different visuals for this campaign broadcasting each of them on our Digital Network at specific times, we used an app that could display a single visual with a wide variety of different messages. Those creatives were synchronized to display a different message at different times of the day. The clock on the Astral digital boards were also set to only show time and matched the time in Metrolinx’s creative.
Thanks to responsive technology, the resolution of the displayed image remained the same regardless of the size of the screen on which it was projected on our Digital Network.
Astral has a wide range of technological products and does not hesitate to offer its customers innovative out-of-home solutions for their campaigns! The ‘Find Your GO Time’ campaign is just one example of our know-how.
Media Agency: PHD Canada
Creative Agency: BBDO
APRIL 22 – MAY 19 | TORONTO
DIGITAL • DIGITAL LARGE FORMAT
Having to compete more and more with high-performance cameras on smartphones, Fujifilm decided to stand out – where its competitors cannot – to achieve superior image quality using a zoom.
In 2017, a concept for Fujifilm won the 2nd prize in Astral’s Carte Blanche For Creatives contest in the Toronto market. Two years later, the idea finally came to life! A camera with a Fujifilm X Series lens was installed in a waterproof case on an Astral large-format digital billboard overlooking the Gardiner Expressway. The camera’s real-time photos gave the drivers a clear view of what they could not see, the traffic in front of them.
Coupled with traffic data, the message and photo captured on the superboard were updated in real time in Fujifilm’s pre-established visual using an online application.
Media Agency: Dentsu X
Creative Agency: DentsuBos
APRIL 15 – MAY 12 | TORONTO
DIGITAL • DIGITAL LARGE FORMAT
The 2018 Toronto Carte Blanche winning concept is currently up and running in their market! Zulu Alpha Kilo developed a colorful concept for the contest. The idea was to synchronize the color of the CN Tower and KitchenAid’s legendary stand mixer on our large format digital boards in the same area. The campaign began on April 15, 2019 and will be live for four weeks. You can admire Michael Romaniuk & Patrick Godin creative idea here.
In May 2020, Zulu Alpha Kilo won an OBIE award from the Out of Home Advertising Association of America (OAAA), recognizing creative excellence in OOH Advertising. The Mix N’ Match campaign for KitchenAid took the Bronze.
Media Agency: Zulu Alpha Kilo
Creative Agency: Cossette
APRIL 22 | MONTREAL
DIGITAL • DIGITAL LARGE FORMAT
Last April 22 was Earth Day, and lg2 seized the opportunity to display its winning 2018 Carte Blanche for Creatives concept for the Quebec market. Some of Astral’s large format digital billboards were equipped with cameras to monitor the number of cars circulating nearby. Just like in sports competitions, the billboards tallied the score for “Earth vs. Cars”, demonstrating the impact that automobile pollution has on our planet. The pollution tally goes up constantly, while Earth’s score remains stuck at zero.
Media Agency: LG2
