Tag Archives: momentum

Super Écran

MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION

To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.

Media Agency: Bell Media
Creative Agency: Bell Media

Infiniti

5 FEBRUARY – 25 FEBRUARY | CAL, EDM, TOR, VAN
DIGITAL • DIGITAL LARGE FORMAT

In partnership with the radio teams from Calgary, Edmonton, Toronto and Vancouver, Astral has launched an exclusive, state-of-the-art campaign combining radio with out-of-home for its client Infiniti. Whenever an Infiniti ad airs on the radio, our new system sends out a signal to display the same campaign on Astral’s digital boards.

Media Agency: OMD

Kayak

SEPTEMBER 2017 | TORONTO + VANCOUVER
MOMENTUM • DIGITAL LARGE FORMAT

In September, Kayak joined forces with Astral Out of Home to leverage our coast-to-coast network of large-format digital billboards in order to advertise current flight trends and low fares in real time. Astral’s Momentum service was used to set up the dynamic 4-week campaign, allowing the advertiser to post exact prices and current promotions. Data was fed through an RSS feed, providing real-time information about accurate prices and the most popular destinations.
In addition, Kayak created extra impact by posting the campaign on Canada’s longest full-motion-video digital horizontal billboard (located at Yonge Street & Dundas Square in Toronto), and with domination coverage at the corner of Robson and Granville in downtown Vancouver.

Media Agency: Touché Toronto

Hertel

SEPTEMBER 6 2017 | MONTREAL
MOMENTUM • DIGITAL LARGE FORMAT

The agency Alfred, in collaboration with Astral Out of Home and QuatreCentQuatre, launched an innovative advertising campaign for Hertel, aimed at helping people deal with messy roommates who never seem to get the message when they’re told to pick up after themselves.
The advertiser’s website had a dedicated space where people could give guilty roommates a housecleaning ultimatum to put more pressure on them to clean up their act. The ultimatums were then posted in real time on an Astral Out of Home large-format digital billboard – the perfect way to make the message loud and clear.
The billboard was posted for 24 hours on the Hertel website and on Facebook Live (see the video).

Advertiser: Hertel – Sylvie Jenneau, Andréa Paquin-Lessard, Mylène Côté
Agency: Alfred
Creative Director: Jean-François Bernier
Creative Writers: Martin Charron, Marc-Antoine Fortier
Art Director: Nicolas Rivard
Account Services: Johanna Lessard, Fanny Richelet, Krystelle Ruest, Audrey-Kim Poulin
Strategy: France Guay, Marilyse Dionne
Social Strategy: Marie-Anne Larochelle
Production: Général Films – Fanny Richelet, Antoine Bernier
Director: Édith Jorish
Web Production: QuatreCentQuatre
Media: OMD, Alfred
Public Relations: Canidé
Music: JD Leblanc

HOTELS.COM

JUNE 19 – JULY 16 | TORONTO
MOMENTUM • DIGITAL LARGE FORMAT

Using Astral Out of Home’s Momentum service, Hotels.com created a dynamic ad campaign directly linked to traffic conditions. The ads appeared on two large-format digital billboards to promote the company’s online booking service for the summer vacation season. The first face was located on the Gardiner Expressway, reaching drivers from Toronto’s western suburbs, while the second was located on the TransCanada Highway, close to Iron Workers’ Memorial Bridge, near downtown Vancouver.

The amusing concept used the latest traffic conditions as a way to emphasize product benefits, i.e. instant rebates when traffic was light and rewarding deals when it was heavy. The ads were designed to bring a smile to commuters’ faces, regardless of the traffic situation.

Media Agency: MEC
Creative Agency: J. Walter Thompson Toronto

Via Rail

AUGUST 21 – SEPT 17 | MONTREAL + TORONTO
MOMENTUM  • DIGITAL LARGE FORMAT

To encourage drivers to start riding trains, Via Rail and its agency, Touché, turned to Astral Out of Home’s Momentum offering to bring life to their latest campaign. A predetermined set of strategic highway billboards located in Montreal and Toronto displayed messages based on the latest traffic conditions. Pushing the boundaries of this technology even further, Astral displayed the driving time from the exact location of a billboard to a specific destination if it happened to be greater than the travel time by train.

The objective of the campaign was to demonstrate that taking the train is often faster (not to mention less frustrating) than driving.

Media Agency: Touché
Creative Agency: Cossette

Desjardins

JANUARY 16 – FEBRUARY 13 | MONTREAL
TRANSIT • DIGITAL MURAL

By making use of Momentum, Astral Out of Home’s dynamic digital content service, Desjardins was able to promote how quick and easy it is to use their app for submitting insurance claims. Digital murals within the Montréal subway system were updated in real-time, showing the estimated minute arrival of the next train. This tailored digital messaging encouraged commuters to make use of the Desjardins app while they waited.

Media agency: Touché
Creative agency: LG2

McDonald’s

NOV 7 – NOV 13  |  MONTREAL
DIGITAL • DIGITAL SUPERBOARD

McDonald’s, through its Media Agency, OMD, made use of Astral Out of Home’s Momentum service to boost its campaign, McJoueur. McDonald’s wanted to intensify the debate that is raging in the Greater Montreal area: who, between Brendan Gallagher and Alex Galchenyuk, created the best McDonald’s burger? Each of the Montreal Canadiens created their own signature burgers, and put theirs to the test. Consumers could buy both burgers and then vote on their favourite. For maximum impact, large format digital boards in the Greater Montreal area were specifically chosen for this campaign. The digital outdoor campaign showed the real-time popularity of the burgers as they were purchased in McDonald’s restaurants.

Momentum, Astral Out of Home’s new service, brings life to digital ad campaigns by including dynamic content and allowing updates on campaigns in real-time.

Media Agency: OMD
Creative Agency: Cossette