October 1, 2018, election night across Quebec: Astral presents a simulcast of CBC’s special coverage. On screen, passers-by can see the show hosted by anchorman Patrice Roy, with static ads in the left-hand corner indicating live results. Because there’s no sound on the broadcast, subtitles are added to make sure everyone can understand what’s going on. An innovative way to keep up with the latest news while waiting for the next subway train.
Launch of the radio show « Véronique et les Fantastiques » hosted by Véronique Cloutier by humorously highlighting all her collaborators – her « Fantastiques » : Sébastien Dubé, Joel Legendre, Arnaud Solly, Bianca Gervais, Frédéric Pierre, Marie Soleil Michon, Étienne Boulay, Anne Élizabeth Bossé, Guylaine Guay, Rémi Pierre Paquin, Sarah Jeanne Labrosse, Pierre Hébert, Antoine Vézina, La Bronze et Phil Roy
MAY 21 – AUGUST 5 2018 | MONTREAL
TRANSIT • DIGITAL MURAL
TRESemmé created a dynamic campaign that blew through Berri-UQAM and McGill subway stations in Montreal. Two wind sensors were installed on the subway platform to record the speed of the wind in the tunnel. The windspeed would then activate a video of the TRESemmé ad, showing the model’s hair blowing in the breeze caused by the incoming train. TRESemmé wanted to promote the strength of their new range of hairspray, which holds hair in place even after exposure to strong winds without losing its shape.
MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION
To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.
Media Agency: Bell Media
Creative Agency: Bell Media
MARCH 2018 | MONTREAL
TRANSIT • VIDEO WALL
Mediacom and COMBE collaborated with Astral to execute a major campaign at Montreal’s Central Station to promote the new line of beard care products from Just For Men.
By adapting facial recognition technology, a beard recognition device was built into a digital mural. Every time a bearded man was detected, a message played and spoke directly to him.Another example of how Astral is fueling brand possibilities.
Casino Montreal is in vacation mode and offering an immediate departure to the South! Astral produced a playful campaign at the McGill subway station where people are invited to move their arms around and show off their best dance moves. When passersby walk in front of the mural, Gregory Charles (the casino’s ambassador), begins to play the ukulele. A marker on the floor was placed in front of the digital wall to encourage people to interact with the advertising face. By waving their arms, or perfecting their dance moves on the marker, the characters surrounding Gregory reproduce the gestures in perfect synchronization. At the end of the 30-second choreography, the experience ends and gives way to a message inviting people to the Casino.
Media agency: Cossette Media
Creative agency: Cossette
As part of Montreal’s 375th anniversary celebration, the Astral Out of Home production team collaborated with special-effects specialists Blood Brothers to produce the always popular “March of the Zombies” Halloween event. Astral Out of Home executed a bus wrap on a Grayline double-decker, while the Blood Brothers crew went to work on the final 3D execution.
Until October 28, the bus will go around the streets of Montreal carrying a group of zombies, a distraught tour guide and some decontamination agents. The campaign will close on October 28 with a parade through the Quartier des spectacles. Last year, over 10,000 “living dead” joined in the freaky fun.