JUNE 17 – AUGUST 18 2019 | MONTREAL TRANSIT • MURAL
Summertime is always a good period in the year to increase the awareness of alcoholic beverages. Brasseurs du Nord made no exception to this rule and took upon Astral to display its campaign for its Boréale beer.
Using nature and outdoor activities as main themes, the campaign could be seen on an impressive mural at the Place-des-Arts metro station in Montreal. Creatives have also been created for our Superboards and Horizontals along the exits of major highways leaving Montreal and Quebec City – thus making reference to the call of nature promoted in the campaign’s various visuals.
JUNE 3 – JULY4 | MONTREAL TRANSIT • SOCIETE DE LA PLACE DES ARTS
For a 5th consecutive year, Mazda Canada benefited from an extraordinary visibility by choosing to advertise with Astral, using a Domination at Montreal’s Place des Arts. This location offers a lot of circulation during the summertime, attracting many people with all the festivals and activities buzzing in the Quartier des spectacles this time of year.
Mazda exploited all possible advertising faces at Place des Arts to promote the all-new Mazda3 models: posters in the parking lot, makeup of many stairs and escalators, murals and illuminated advertising faces, Mazda was everywhere! Vinyls were also placed on the ground where 2 Mazda3 models were driven into Place des Arts. Interactive screens were installed near the 2 cars on display, allowing passers-by to schedule an appointment for a test drive.
Media Agency: Mindshare Creative Agency: J. Walter Thompson (Montreal)