DECEMBER 2018 –JANUARY 2019 | TORONTO
STREET FURNITURE • TSA
Since 2016, CBC has been broadcasting the famous sitcom “Kim’s Convenience”. To mark the launch of the 3rd season, an advertising campaign was created in order to thank the show’s loyal fans. For 2 weeks during the Holiday season, Astral wrapped transit shelters with show themed vinyl located at the corner of Soho and Queen St W. in Toronto. To further the connection with fans a customized distributor was installed on the external ad face providing transit riders with free Kim’s Convenience shopping bag.
MARCH 16, 2020 TO APRIL 12, 2020 | TORONTO
STREET FURNITURE • TSA
To boost the launch of “Cloud Bliss”, Starbucks Canada created a playful platform wrap using graphic clouds and bright colors to bring the beverage to life. Clouds were used as expressive iconography to make an easy connection in visualizing fluffy cold foam. The beverage offering, in either hot or cold, balanced the transition of seasonality from Winter to Spring. Ad face locations were selected close to competing coffee vendors to remind consumers that there is another choice out there. The creative was sure to capture and engage with consumers in the hopes that they would opt for this new and delightful spring treat.
Media agency: Spark Foundry Creative Agency: Public Office
JANUARY 6 – MARCH 1st, 2020 | MONTREAL
TRANSIT • LUMIQUAI McGill Metro Station
With a single advertising face in the Montreal subway, Loto-Québec managed to have public transit users dream a little. For its “Grande Vie” lottery ticket – which gives winners $ 1,000 every day for life – the Astral Special Projects team and the creative agency Sid Lee developed an infinity mirror. This optical illusion allowed transit users to reflect on the infinite possibilities a “Grande Vie” winner will face with its prize or even allows us to visualize what a daily prize of $ 1,000 could feel like.
Astral’s Special Projects team is always there to help you put your ideas into action, from the most serious to the most fun campaigns!
18 NOVEMBER TO 29 DECEMBER 2019 | TORONTO DIGITAL • BRANDSCAPE, DIGITAL LARGE FORMAT, ROOFSCAPE
For its Let’s Eats campaign, Uber partnered with the MLSE to display game scores for the Maple Leafs and Toronto Raptors to promote their food delivery service. In order to carry out this execution, Astral has developed a technology making it possible to update TSN’s real-time data on their digital products instantaneously.
OCTOBER 14 – NOVEMBER 17, 2019 | TORONTO
STREET FURNITURE • TRANSIT SHELTERS
Astral partnered with Children’s Aid Foundation of Canada, a national charity for children and youth in child welfare, to raise awareness about the unbearable scenarios kids at-risk face and to increase support for its advocacy and fundraising efforts.
On different locations in the Toronto GTA area, our transit shelters were wrapped, featuring some of the “Impossible Choices” children in neglectful or abusive environments are forced to make every day. The key messages of the OOH and digital campaigns were to drive traffic on the Foundation’s website for people to donate and sign the pledge to help create a new normal for these children.
Media Agency: Empathy Inc. Creative Agency: Field Trip & Co
In September 2019, UNIQLO – a Japanese apparel brand – was launching its first store in Edmonton (AB)at the famous West Edmonton Mall. In order to create local buzz and excitement around the opening, UNIQLO Canadapartnered with Astral. Using our real-time technology, a countdown clock leading to the store opening was featured on strategically located digital boards in the busy West Edmonton Mall area. Other campaign creatives were displayed on various Astral faces in town, in high traffic locations.
The campaign was a hit: on opening weekend, a massive line up could be seen at the store, showing that Edmontonians really were excited about the arrival of UNIQLO!
OCTOBER 2019 | QUÉBEC CITY
OUTDOOR BILLBOARD • HORIZONTAL
The Festival de Magie de Québec, in collaboration with lg2, made quite a splash during the last Federal election. Five days before the general vote, a magician climbed onto an Astral billboard in Québec City and inserted his predictions in a mysterious envelope stuck on advertising face.
During election night, when the results were unveiled, the magician returned to the billboard to reveal the contents of his envelope. In addition to predicting the name of the next Prime Minister, he unveiled the right number in the percentage of votes cast.
Another creative stunt signed Astral, LG2 and the Festival of Magic in the National Capital.
OCTOBER 7- DECEMBER 1, 2019 | TORONTO
OUTDOOR • WALL MURAL
In its most recent advertising stunt, Canada Goose, a leader in performance luxury apparel, Canada Goose paired up with artists around the world. The idea was to commission painted walls in prominent areas in major cities, such as London, Berlin, New York City.
In Toronto, street artist and painter from Rome, Alice, was chosen to showcase Canada Goose’s products. She featured a couple in the brand’s iconic coats with cultural references and the Torontonian skyline in the background.
Astral’s Wall Murals are in a class of their own – dramatic and impactful. These dynamic wallscapes and murals will stop consumers in their tracks to engage with your brand. Canada Goose and Alice hit the mark with this campaign!
Media Agency: Rapport WW (NYC) Artist: Alice Pasquini
JULY 1st – AUGUST 25, 2019 | TORONTO
OUTDOOR • LARGE FORMAT DIGITAL
This summer, Metrolinx launched its high impact media campaign for GO Transit, the Greater Golden Horseshoe regional bus and rail service. The insight behind the campaign was that there are thousands of things drivers could be doing with their time instead of driving if they had taken the train or bus. Much of the campaign’s investment was in out-of-home and Astral was there to support the dynamic campaign.
Instead of developing 500+ different visuals for this campaign broadcasting each of them on our Digital Network at specific times, we used an app that could display a single visual with a wide variety of different messages. Those creatives were synchronized to display a different message at different times of the day. The clock on the Astral digital boards were also set to only show time and matched the time in Metrolinx’s creative.
Thanks to responsive technology, the resolution of the displayed image remained the same regardless of the size of the screen on which it was projected on our Digital Network.
Astral has a wide range of technological products and does not hesitate to offer its customers innovative out-of-home solutions for their campaigns! The ‘Find Your GO Time’ campaign is just one example of our know-how.
JUNE 3 – JULY 7 2019 | MONTREAL TRANSIT • METRO MCGILL & PLACE-DES-ARTS
Astral and Desjardins collaborated to integrate a contactless transactional keypad onto a Lumiquai advertising face in two Montreal Metro stations (McGill and Place-des-Arts). The keypad allowed subway users to safely donate $5 to Opération Enfant Soleil using their credit card, debit card or their smartphone.
JUNE 10 – JULY 17 2019 | TORONTO
STREET FURNITURE • TSA
Beam Suntory Canada wanted to make a big splash in the Toronto market to increase awareness for Maker’s Mark Bourbon in the city center.
Astral’s Special Project Team created 3 larger than life bottles of the Kentucky Bourbon on TSA faces to help increase awareness in the market. A huge bottle of bourbon popped-out of the outside face of the bus shelters and was illuminated at sundown. The legendary red wax of the Maker’s Mark bottle was also mimicked to give it a more realistic look. On the inside face of the bus shelters, a poster told the story behind the brand’s craftsmanship for the pleasure of consumers that already knew and loved Maker’s Mark but also to reach out to new consumers.
Media Agency: Starcom Worldwide Creative Agency: Astral
MAY 30 – AUG 28 | MONTREAL
AIRPORT • INTERNATIONAL ARRIVALS
Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.
The new Walt Disney release of “Alice Through the Looking Glass”makes a splash with transit shelter posters and a special execution of glass decal wraps on their street car platform site. The wraps echo the curling vine borders of the posters.
Creative: Walt Disney Pictures
Media Agency: Carat
APR 4 – SEP 18 | MONTREAL
TRANSIT • CHAMPS-DE-MARS STATION • WALL WRAPS
La Ville de Montréal used two murals at Champs-de-Mars station to promote the city’s St-Paul street and its shops. The integration of the murals into the environment created an optical illusion that was seemless and gave the impression being on St-Paul street.