JULY 1st – AUGUST 25, 2019 | TORONTO
OUTDOOR • LARGE FORMAT DIGITAL
This summer, Metrolinx launched its high impact media campaign for GO Transit, the Greater Golden Horseshoe regional bus and rail service. The insight behind the campaign was that there are thousands of things drivers could be doing with their time instead of driving if they had taken the train or bus. Much of the campaign’s investment was in out-of-home and Astral was there to support the dynamic campaign.
Instead of developing 500+ different visuals for this campaign broadcasting each of them on our Digital Network at specific times, we used an app that could display a single visual with a wide variety of different messages. Those creatives were synchronized to display a different message at different times of the day. The clock on the Astral digital boards were also set to only show time and matched the time in Metrolinx’s creative.
Thanks to responsive technology, the resolution of the displayed image remained the same regardless of the size of the screen on which it was projected on our Digital Network.
Astral has a wide range of technological products and does not hesitate to offer its customers innovative out-of-home solutions for their campaigns! The ‘Find Your GO Time’ campaign is just one example of our know-how.
Media Agency: PHD Canada
Creative Agency: BBDO