Client : Loto-Québec – Marie-Claudel Lalonde, Janie Thériault, Zoé Doucet, Marianne Brault
Agency : Sid Lee
Creative Director : Alex Bernier
Creation: Christopher Jones, Alexandre Pellerin, Quentin Fauchon
Account services : France Wong, Noémie Martin, Jenny Pham
Production : Sid Lee Studio – Audrey Filliatrault
Video Editor : Alex Miglierina, Gabriel Cartier
Media Agency: Sid Lee Média – Émilie McAllister, Frédérick Lanteigne, Nicolas Gagnon
AIRPORT • DIGITAL INTERACTIVE LANDMARK
Astral Out of Home collaborated with Porter for a campaign at Ottawa International Airport, aimed at raising awareness for the airline. Playful, interactive executions were displayed on Porter’s digital wall in the airport’s domestic zone.
Travellers could stop and play interactive games based on typically Canadian winter scenes, in which people could throw snowballs, start a snowfall by touching the screen, create sculptures with fallen blocks of ice, and build their very own customized snowman.
Media Agency: Porter Airlines
Creative Agency: Porter Airlines
AIRPORT • INTERNATIONAL ARRIVALS
Rogers Chatr takes over the International Arrivals Meet & Greet area with a domination which includes floor decals, pillar wraps, bulkhead wraps, standard backlights, AeroVerticals, a purple London-style call box, seating area and a kiosk manned by Chatr staff who give International travelers a $10 SIM card that they may use to make calls while they are in Canada.
Creative Agency: BBDO
Media Agency: OMD Canada
AIRPORT • CHARGING STATIONS
All 118 charging stations were wrapped to promote Telus’s roaming plan offers. Each jetty had its own visual creating an impressive impact in the different hold rooms reaching travellers during their dwell time at the airport.
Creative Agency: Tank
Media Agency: Cossette
A one-day stunt where wooden boxes clearly marked as having come from Egypt and an egyptian sarcophagus were delivered on the carousel with regular passenger luggage. The “luggage” made a few rounds on the carousel before being carried off by two men in white lab coats to the Musée de la Civilisation.
Moores will surely catch travelers’ attention at the Montreal-Trudeau Airport
Reaching more than 14 million passengers every year, Astral Out-of-Home (OOH) and Pierre-Elliot-Trudeau Airport are continually innovating with the launch of new and innovative products that are sure to catch travelers’ attention.
This is exactly what they’ve done with their newest ad execution for Moores,the largest men’s specialty retailer in Canada. In order to promote the launch of award-winning fashion designer Joseph Abboud’s new menswear collection that is carried exclusively at Moores and made in Canada of fine Italian fabrics, two window displays were custom made to showcase the quality materials used in Joseph Abboud suits. Both displays are featured within a huge mural showing the designer’s studio and measuring 8 feet height by 70 feet wide, which makes it impossible for passengers to miss!
This is a new Astral OOH Transport product at Pierre-Elliot-Trudeau Airport. This execution, which includes a giant mural, 2 window displays, 2 pillars and a floor sticker, can be admired at the end of the security checkpoint leading towards the international departures near Gate 50.
Thanks to the huge banner and pillar wraps located in a high traffic zone, Astral OOH, Moores and Pierre-Elliot-Trudeau Airport were able to work in collaboration in order to create a very unique and innovative advertising execution that stands out, and will certainly create talk amongst the passengers!