Tag Archives: place-des-arts

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Brasseurs du Nord – Boréale Beer

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JUNE 17 – AUGUST 18 2019 | MONTREAL
TRANSIT • MURAL

Summertime is always a good period in the year to increase the awareness of alcoholic beverages. Brasseurs du Nord made no exception to this rule and took upon Astral to display its campaign for its Boréale beer.

Using nature and outdoor activities as main themes, the campaign could be seen on an impressive mural at the Place-des-Arts metro station in Montreal. Creatives have also been created for our Superboards and Horizontals along the exits of major highways leaving Montreal and Quebec City – thus making reference to the call of nature promoted in the campaign’s various visuals.

Media Agency: OMD (Montréal)
Creative Agency: lg2

creative-project, Latest Posts, Transit

Desjardins & Operation Enfant Soleil

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JUNE 3 – JULY 7 2019 | MONTREAL
TRANSIT • METRO MCGILL & PLACE-DES-ARTS

Astral and Desjardins collaborated to integrate a contactless transactional keypad onto a Lumiquai advertising face in two Montreal Metro stations (McGill and Place-des-Arts). The keypad allowed subway users to safely donate $5 to Opération Enfant Soleil using their credit card, debit card or their smartphone.

Media & Creative: Desjardins

Latest Posts, Transit

Mazda3

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JUNE 3 – JULY4 | MONTREAL
TRANSIT • SOCIETE DE LA PLACE DES ARTS

For a 5th consecutive year, Mazda Canada benefited from an extraordinary visibility by choosing to advertise with Astral, using a Domination at Montreal’s Place des Arts. This location offers a lot of circulation during the summertime, attracting many people with all the festivals and activities buzzing in the Quartier des spectacles this time of year.

 

Mazda exploited all possible advertising faces at Place des Arts to promote the all-new Mazda3 models: posters in the parking lot, makeup of many stairs and escalators, murals and illuminated advertising faces, Mazda was everywhere! Vinyls were also placed on the ground where 2 Mazda3 models were driven into Place des Arts. Interactive screens were installed near the 2 cars on display, allowing passers-by to schedule an appointment for a test drive.

 

Media Agency: Mindshare
Creative Agency: J. Walter Thompson (Montreal)

Latest Posts, Transit

Mazda

JUN 13 – AUG 7 | MONTREAL
TRANSIT • SOCIÉTÉ DE LA PLACE DES ARTS • DOMINATION

During the summer festival season, Mazda dominated Place des Arts with backlit posters, vinyl wall, stair and escalator wraps, and ran ads on the the digital network. In addition, they placed a Mazda CX9 in the display area.

Media Agency: WPP Group Québec Limitée via Mindshare, une division du Groupe M
Creative Agency: J. Walter Thompson Montréal

Latest Posts, Transit

Bell – Festivals 2016

JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION

Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.

Media Agency: Media Experts
Creative Agency: LG2