Tag Archives: McGill

An optical illusion for Loto-Québec’s scratcher “Grande Vie”

JANUARY 6 – MARCH 1st, 2020 | MONTREAL
TRANSIT • LUMIQUAI  McGill Metro Station

With a single advertising face in the Montreal subway, Loto-Québec managed to have public transit users dream a little. For its “Grande Vie” lottery ticket – which gives winners $ 1,000 every day for life – the Astral Special Projects team and the creative agency Sid Lee developed an infinity mirror. This optical illusion allowed transit users to reflect on the infinite possibilities a “Grande Vie” winner will face with its prize or even allows us to visualize what a daily prize of $ 1,000 could feel like.

Astral’s Special Projects team is always there to help you put your ideas into action, from the most serious to the most fun campaigns!

Media Agency: Sid Lee
Creative Agency: Sid Lee

Desjardins & Operation Enfant Soleil

JUNE 3 – JULY 7 2019 | MONTREAL
TRANSIT • METRO MCGILL & PLACE-DES-ARTS

Astral and Desjardins collaborated to integrate a contactless transactional keypad onto a Lumiquai advertising face in two Montreal Metro stations (McGill and Place-des-Arts). The keypad allowed subway users to safely donate $5 to Opération Enfant Soleil using their credit card, debit card or their smartphone.

Media & Creative: Desjardins