Starbucks Canada’s Cloud Bliss

MARCH 16, 2020 TO APRIL 12, 2020 | TORONTO

To boost the launch of “Cloud Bliss”, Starbucks Canada created a playful platform wrap using graphic clouds and bright colors to bring the beverage to life. Clouds were used as expressive iconography to make an easy connection in visualizing fluffy cold foam. The beverage offering, in either hot or cold, balanced the transition of seasonality from Winter to Spring. Ad face locations were selected close to competing coffee vendors to remind consumers that there is another choice out there. The creative was sure to capture and engage with consumers in the hopes that they would opt for this new and delightful spring treat.

Media agency: Spark Foundry
Creative Agency: Public Office

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