Tag Archives: transit

Super Écran

MAY 7 – MAY 14 2018 | MONTREAL
TRANSIT • VIDEO WALL + METROVISION

To raise awareness of the new Super Screen Go, commuters discovered a masked super hero come to life upon arrival of their train at the McGill metro station. Astral developed a technology that activates a video based on measuring the force of the wind. The Superhero’s cloak ends up moving with the force of air on the platform. In addition, the digital mural below aired a synchronized spot encouraging passengers to watch while they waited.

Media Agency: Bell Media
Creative Agency: Bell Media

Le Casino de Montréal

Casino Montreal is in vacation mode and offering an immediate departure to the South! Astral produced a playful campaign at the McGill subway station where people are invited to move their arms around and show off their best dance moves. When passersby walk in front of the mural, Gregory Charles (the casino’s ambassador), begins to play the ukulele. A marker on the floor was placed in front of the digital wall to encourage people to interact with the advertising face. By waving their arms, or perfecting their dance moves on the marker, the characters surrounding Gregory reproduce the gestures in perfect synchronization. At the end of the 30-second choreography, the experience ends and gives way to a message inviting people to the Casino.

Media agency: Cossette Media
Creative agency: Cossette

March of the Zombies

OCTOBER 2017 | MONTREAL
TRANSIT • DOUBLE DECKER

As part of Montreal’s 375th anniversary celebration, the Astral Out of Home production team collaborated with special-effects specialists Blood Brothers to produce the always popular “March of the Zombies” Halloween event. Astral Out of Home executed a bus wrap on a Grayline double-decker, while the Blood Brothers crew went to work on the final 3D execution.

Until October 28, the bus will go around the streets of Montreal carrying a group of zombies, a distraught tour guide and some decontamination agents. The campaign will close on October 28 with a parade through the Quartier des spectacles. Last year, over 10,000 “living dead” joined in the freaky fun.

La Bête

JUNE 26 – JULY 23 | QUEBEC CITY
TRANSIT • BUS WRAP

La Bête, a Quebec City bar and steakhouse, collaborated with Astral Out of Home on an impactful campaign for a period of 8 weeks in the summer of 2017. On the RTC’s 800 line, we created the very first Metrobus wrap. The 800 line runs through most of the city’s major arteries and stops very close to the restaurant itself, guaranteeing lots of visibility all summer long, during festivals and the vacation season.

By wrapping the side and back of the articulated bus, and then adding a king poster, the client reached their goal of promoting its ready-to-eat take-out service.

Creative Agency: HATEM

Unibroue

APRIL 2017 | MONTREAL
TRANSIT + OUTDOOR • MURAL + HORIZONTAL

To celebrate its 25th anniversary, Unibroue invited 5 illustrators to put their own unique spin on the microbrewery’s famous beers. In collaboration with Astral Out of Home, the artists were asked to draw directly on the ad faces of two 10×20-foot horizontal billboards to create their personalized version of the Quebec brewery’s iconic beer labels. The creative execution took two full days to complete. The campaign was also deployed on backlit posters in Montreal’s Sherbrooke and McGill metro stations, as well as in the 1000 de la Gauchetière office building.

Agency: dada communications
Video production: Bif Productions
Artists: Rupert Bottenberg, Jason Botkin, Jérémie Lemarbre, Mélodie Lehoux et Raphaële Bard

Desjardins Insurance

APRIL 17 – MAY 15*  | MONTREAL
TRANSIT • McGILL STATION

Desjardins Assurances teamed up with Astral Out of Home to show commuters that water damage can happen anytime – even when they’re away from home. With its new program “Alerte”, it is now possible to receive a real-time notification on your smart phone whenever there’s a flooding at your house. Using a digital mural at McGill metro station and a large Métrovision board hanging right above, we coordinated both faces to give the illusion of water flowing from one to the other. As water continued to “fall”, the digital mural filled up until the water level reached the top of the Métrovision screen.

Desjardins Assurances supported this execution by wrapping 4 station pillars, as well as 3 full platform walls.

*Due to the recent flooding incidents, Desjardins Assurances quickly withdrew its campaign out of respect for the victims. *

Creative Agency: lg2
Media Agency: Touché

Cirque du Soleil – VOLTA

MARCH 27 – JUNE 25| MONTREAL
TRANSIT • SUBWAY CAR WRAP

To promote its brand-new show called “VOLTA”, Cirque du Soleil teamed with up Astral Out of Home to take over the McGill metro station and a few Montreal subway cars. The concept behind “VOLTA” is to immerse spectators in a fascinating story about freedom of choice and the uncontrollable power of destiny. The Montreal metro seemed like the perfect venue to give commuters a preview of Cirque’s latest thrill ride.

The campaign included an impressive takeover of McGill station, as well as backlit station posters, platform posters, digital ads on the Métrovision network, and 3 subway car wraps. Outdoor signage was also developed, using horizontal, vertical and superboard formats.

“VOLTA” is playing in the Old Port of Montreal until July 23.

Creative Agency: Cirque du Soleil
Media Agency: Evenko

Reno Depot

OCTOBER 2016 | LONGUEUIL
TRANSIT • TSA

For a third consecutive year, Sid Lee worked on a campaign for Réno-Dépôt, highlighting the Sico paint colors available in-store. This year’s execution was first carried out in an RTL bus shelter in Longueuil, on the south shore of Montreal. An interactive screen captured the colours of cars, commuters and so much more in real-time, and then combined them with the range of Sico colours before being used in a 45-second commercial.

This campaign follows a 2014 initiative, where Réno-Dépôt and Sid Lee designed a way to capture the colour of the sky in real-time before matching it to a colour from the Sico paint range on a large format digital board.

Creative agency: Sid Lee
Media agency: Sid Lee Média
Video production: Sid Lee Studio

SAQ

MARCH 13 – APRIL 10 | MONTREAL
TRANSIT • 1000 DE LA GAUCHETIÈRE

Sid Lee and SAQ, in collaboration with Astral Out of Home, unveiled a new installation located at 1000 De la Gauchetière to highlight the large quantity of products offered online at SAQ.com.

Using a simple optical illusion, a high-traffic underground hallway was wrapped to look like a wine cellar of infinite depth. Each product showcased also had a matching barcode that could be scanned by the SAQ mobile app, allowing immediate purchase.

A special high-end section was also integrated into the mural, to promote the very exclusive products also available online at SAQ.com.
Adding onto previous successful campaigns with SAQ, this one really stood out because of its new and unique method of execution.

Creative agency: Sid Lee
Media agency: Sid Lee Média

Desjardins

JANUARY 16 – FEBRUARY 13 | MONTREAL
TRANSIT • DIGITAL MURAL

By making use of Momentum, Astral Out of Home’s dynamic digital content service, Desjardins was able to promote how quick and easy it is to use their app for submitting insurance claims. Digital murals within the Montréal subway system were updated in real-time, showing the estimated minute arrival of the next train. This tailored digital messaging encouraged commuters to make use of the Desjardins app while they waited.

Media agency: Touché
Creative agency: LG2

Le Massif

NOV 7 – FEB 26  |  QUÉBEC CITY
TRANSIT • FULL BUS WRAP

Le Massif, in Charlevoix, the highest vertical East of the Canadian Rockies, wanted to attract skiers from the Quebec City area, especially those impatiently awaiting the beginning of the season. Astral Out of Home wrapped an entire RTC (Réseau de Transport de la Capitale) bus, in collaboration with the agency Kabane, which developed the concept. The objective was to transport skiing enthusiasts into the spectacular scenery of Le Massif and whet their appetite for the new season, while reminding them that the ski hill is only 80 km from the provincial capital. The campaign can currently be spotted throughout Quebec City on the RTC bus fleet. A video was also produced for social media.

Creative Agency: Kabane

Advertiser: Le Massif de Charlevoix – Katherine Laflamme
Agency: Kabane
Creative Direction: Simon Litalien
Copywriter: Alexis Thériault-Laliberté, Antoine Bénéteau
Artistic Direction: Éric Forest
Strategy: Alexis Thériault-Laliberté, Julie-Tremblay-Potvin
Production and editing: Bruno Marchand
Sound: Studio Expression
Client service: Émilie Claveau