Le Casino de Montréal

Casino Montreal is in vacation mode and offering an immediate departure to the South! Astral produced a playful campaign at the McGill subway station where people are invited to move their arms around and show off their best dance moves. When passersby walk in front of the mural, Gregory Charles (the casino’s ambassador), begins to play the ukulele. A marker on the floor was placed in front of the digital wall to encourage people to interact with the advertising face. By waving their arms, or perfecting their dance moves on the marker, the characters surrounding Gregory reproduce the gestures in perfect synchronization. At the end of the 30-second choreography, the experience ends and gives way to a message inviting people to the Casino.

Media agency: Cossette Media
Creative agency: Cossette