JANUARY 29 – MARCH 19 | TORONTO
OUTDOOR • MURAL + HORIZONTAL

To promote the merging of the PC Plus and Shoppers Optimum loyalty cards, Loblaws went big on Astral boards in Toronto. The concept of “Better Together” was played out by using oversized dental floss to connect two horizontal boards and was emphasized by 2 side-by-side murals at Church and Bloor.

Media Agency: Dentsu Media
Creative Agency: John St.