APRIL 2017 | MONTREAL
TRANSIT + OUTDOOR • MURAL + HORIZONTAL
To celebrate its 25th anniversary, Unibroue invited 5 illustrators to put their own unique spin on the microbrewery’s famous beers. In collaboration with Astral Out of Home, the artists were asked to draw directly on the ad faces of two 10×20-foot horizontal billboards to create their personalized version of the Quebec brewery’s iconic beer labels. The creative execution took two full days to complete. The campaign was also deployed on backlit posters in Montreal’s Sherbrooke and McGill metro stations, as well as in the 1000 de la Gauchetière office building.
Agency: dada communications
Video production: Bif Productions
Artists: Rupert Bottenberg, Jason Botkin, Jérémie Lemarbre, Mélodie Lehoux et Raphaële Bard