MAY 29 – JUNE 25 | MONTREAL
TRANSIT • McGILL STATION

Vinyl domination in a staircase and part of the dock at McGill station creating a forest environment. An optical illusion on the stairs showed the message “La nature, ton gym. Ton entraînment t’attend.“(Nature, your gym. Your workout awaits.) .

Creative Agency: Innocean
Media Agency: Innocean