JAN 31 – FEB 15 | MONTREAL
CENTRAL STATION • EXPERIENTIAL ZONE
Radio Canada developed a large exhibition stand featuring a seating area that allowed commuters to listen exclusively to Radio Canada’s “ICI Radio-Canada 95.1 FM” at Central Station located in a heavy traffic area in downtown Montreal.
FEB 29 – APR 11 | MONTREAL
MCGILL STATION • WRAPPED DIGITAL MURAL WITH EXTENSION
Fromagerie Hamel wrapped the digital mural at McGill station on the mezzanine level. A hidden digital camera took pictures of passersby and displayed the images on the digital screen with cheese blocks atop their heads.
APR 04 – MAY 08 | MONTREAL
SUPERBOARD EXTENSIONS • AMT DOMINATION
Disney Parks developed two Rapunzel themed superboards with her long hair extending around the board as well as two Star Wars themed superboards with glowing 3D light saber extensions. The Star Wars campaign also dominated the Lucien L’Allier train station with three pillars, one outside mural, two large vinyl wraps inside and train posters.
Creative: Walt Disney Parks & Resorts Media Agency: Carat
FEB 08 – MAR 07 | MONTREAL
PLACE-DES-ARTS STATION • MURAL + BACKLIT POSTERS
To promote TV5’s artistic programming, subway platform murals with integrated backlit posters were used in the Montreal Subway system. The colourful corner murals on the platform at Place-Des-Arts subway station promoted the TV station’s tag line “See things differently”.