APR 18 – MAY 22  |  MONTREAL
BERRI-UQÀM / SQUARE-VICTORIA STATIONS • MURALS + BACKLITS

The SAQ transformed the subway walls into a “mini-boutique” using murals and backlit posters that looked like display cases featuring different bottles of wines and spirits with scanable bar codes. The campaign was promoting the new SAQ app which allows customers to order alcohol from their phones and either pick it up at their local SAQ store or have it delivered.

Creative Agency: SidLee/M&H
Media Agency: Cossette