AUG 22 – 18 SEPT | MONTREAL
TRANSIT • DOMINATION 1000 DE LA GAUCHETIÈRE + SOCIÉTÉ DE LA PLACE DES ARTS
Coffee roaster Van Houtte dominated the hallways of both 1000 de la Gauchetière and the Société de la Place des Arts promoting their coffee products using the tagline “Taste Every Nuance“ and connecting with passengers during their morning and evening commute.
Media Agency: PHD Montréal
Creative Agency: Tuxedo
JUL 18 – AUG 14 | MONTREAL
TRANSIT • DOUBLE DECKER
With the help of a double-decker bus wrap, Sony Pictures promoted the release of the film Sausage Party. With its bright colours, the visual was a perfect execution to attract the attention of passers-by.
Media Agency: Universal McCann Canada Creative Agency: Clockwork Productions
JUN 20 – AUG 14 | MONTREAL
TRANSIT • DOUBLE DECKER
Space for Life (Espace pour la vie) used the Double Decker bus to remind tourists of the different attractions found at Space for Life including the Biodôme, Insectarium, Botanical Gardens and Planetarium.
Media Agency: Équipe Espace Pour La Vie
Creative Agency: Orange Tango
JUN 13 – AUG 7 | MONTREAL
TRANSIT • SOCIÉTÉ DE LA PLACE DES ARTS • DOMINATION
During the summer festival season, Mazda dominated Place des Arts with backlit posters, vinyl wall, stair and escalator wraps, and ran ads on the the digital network. In addition, they placed a Mazda CX9 in the display area.
Media Agency: WPP Group Québec Limitée via Mindshare, une division du Groupe M
Creative Agency: J. Walter Thompson Montréal
JUL 25 – AUG 21 | MONTREAL
TRANSIT • UNIVERSITÉ-DE-MONTRÉAL STATION • MURALS
Apple dominated the Université-de-Montréal station with one large format mural, one 12 x 16 board and a Backlit domination. Metro riders can see both visuals together with their complimentary colours from the dock at either side while they wait for the subway to arrive.
Media Agency: OMD Canada
Creative Agency: Juniper Park \ TBWA
JUN 6 – JUL 10 | MONTREAL
TRANSIT • PLACE-DES-ARTS STATION • STATION DOMINATION
Bell dominated the Place-des-Arts subway station in their signature blue and white colours during the Montreal Jazz Festival. Perfectly situated in the heart of the “Quartier des Spectacles”, this was the station most used by festival goers.
MAY 2 – MAY 29 | MONTREAL
TRANSIT • STATION DOMINATION • BERRI-UQAM STATION
Statistics Canada dominated Berri-UQAM station by wrapping the turnstiles, baricades, ticket booths and pillars in fun, colourful creatives to remind transit users to complete their Census forms for 2016.
APR 4 – SEP 18 | MONTREAL
TRANSIT • CHAMPS-DE-MARS STATION • WALL WRAPS
La Ville de Montréal used two murals at Champs-de-Mars station to promote the city’s St-Paul street and its shops. The integration of the murals into the environment created an optical illusion that was seemless and gave the impression being on St-Paul street.
MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS
Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.
Creative Agency: Prime Creative Media Agency: M2 Universal
APR 18 – MAY 22 | MONTREAL
BERRI-UQÀM / SQUARE-VICTORIA STATIONS • MURALS + BACKLITS
The SAQ transformed the subway walls into a “mini-boutique” using murals and backlit posters that looked like display cases featuring different bottles of wines and spirits with scanable bar codes. The campaign was promoting the new SAQ app which allows customers to order alcohol from their phones and either pick it up at their local SAQ store or have it delivered.
Creative Agency: SidLee/M&H Media Agency: Cossette