SEPT 19 – OCT 16 | MONTREAL
TRANSIT • STATION DOMINATION
RED BULL IMMERSES YOU INTO MUSIC
To celebrate the Red Bull Music Academy 18th anniversary, a 185 feet full coverup was installed on every wall angles of the Place-des-Arts subway platform, in both directions. We took advantage of some structures that we’ve never used previously for this specific project. The final result is simply breathtaking. A gigantic mural of 68 feet by 16 feet was also installed at the Sherbrooke station, as well as several backlits and posters throughout the subway network.
Creative agency : Baillat
Media agency: Touché!