Designated Survivor

SEPT 5 – OCT 16 | TORONTO
STREET FURNITURE • TSA

CTV’S DESIGNATED SURVIVORS GETS PRESIDENTIAL TREATMENT WITH INNOVATIVE CAMPAIGN ON ASTRAL OUT OF HOME’S TORONTO NETWORK

The campaign leverages the return of Kiefer Sutherland in the conspiracy thriller along with the timeliness of the U.S. election. Featured are inventive, high-impact decals and wraps, including a transit shelter made to look like the White House with elements featuring a roof, pillars, a blue carpet, and even a podium for selfies. In addition, a Superboard with a simulated White House roof and U.S. flags can be seen by tens of thousands of drivers on the Gardiner Expressway.

Creative agency : Bell Media Agency
Media Agency : Bell Media Agency