NOV 28 – DEC 25  |  MONTREAL
TRANSIT • INTERACTIVE DIGITAL MURAL MCGILL STATION

Astral Out of Home worked with the Société des Casinos du Québec and Cossette to create an interactive experience on a digital mural in McGill metro station. 3D motion-capture technology was used to attract the attention of passers-by with an image that mimiced their movements. People were then invited to play an interactive game where they had to catch as many pieces of confetti as possible in 20 seconds, as our camera filmed their arm movements. Each participant’s score was displayed live on screen, and the goal was to beat the previous high score. This playful and effective way reminded commuters of the fun and excitement associated with casino gaming.

Media Agency: Cossette Communication-Marketing
Creative Agency: Cossette Communication-Marketing