APRIL 17 – MAY 15*  | MONTREAL
TRANSIT • McGILL STATION

Desjardins Assurances teamed up with Astral Out of Home to show commuters that water damage can happen anytime – even when they’re away from home. With its new program “Alerte”, it is now possible to receive a real-time notification on your smart phone whenever there’s a flooding at your house. Using a digital mural at McGill metro station and a large Métrovision board hanging right above, we coordinated both faces to give the illusion of water flowing from one to the other. As water continued to “fall”, the digital mural filled up until the water level reached the top of the Métrovision screen.

Desjardins Assurances supported this execution by wrapping 4 station pillars, as well as 3 full platform walls.

*Due to the recent flooding incidents, Desjardins Assurances quickly withdrew its campaign out of respect for the victims. *

Creative Agency: lg2
Media Agency: Touché