MAY 29 – JUNE 19 | TORONTO
STREET FURNITURE • TSA

Nike advertised on Toronto Transit Shelter to advertise a new on line app– Nike Local Run – an app that lets runners come together. Runners can find existing routes—or plan their own. Whether you’re a first-timer or a half-marathoner, get to know your city by hitting the pavement with the people who run it. The posters featured images unique to specific neighbourhoods and headlines that also reflected the local uniqueness. Bold bright green decals wrapped the structures of the shelters and were used as design elements in the posters to grab attention at street level.

Media Agency: Jungle Media
Creative Agency: Anomaly