OCTOBER 1st | MONTREAL
TRANSIT • VIDEO WALL
October 1, 2018, election night across Quebec: Astral presents a simulcast of CBC’s special coverage. On screen, passers-by can see the show hosted by anchorman Patrice Roy, with static ads in the left-hand corner indicating live results. Because there’s no sound on the broadcast, subtitles are added to make sure everyone can understand what’s going on. An innovative way to keep up with the latest news while waiting for the next subway train.
Media Agency: PHD Montréal