AUGUST 20 – SEPTEMBER 15 | TORONTO + VANCOUVER
DIGITAL • DIGITAL LARGE FORMAT
Sunrises and sunsets are the most photo-worthy moments of the day, not just because of their beauty, but also as symbolic representations of new beginnings and endless opportunity. Audi wanted to tap into this imagery to tease the launch of its latest models, as a way to convey a sense of renewal. To accomplish this in a creative and eye-catching way, Astral installed a camera on a digital billboard, capturing the real-time city skyline in the background. These images were updated regularly and overlaid with the campaign headline, promoting the launch events.
Media Agency: Touché
Creative Agency: Taxi