SEPTEMBER 2017 | TORONTO + VANCOUVER
MOMENTUM • DIGITAL LARGE FORMAT
In September, Kayak joined forces with Astral Out of Home to leverage our coast-to-coast network of large-format digital billboards in order to advertise current flight trends and low fares in real time. Astral’s Momentum service was used to set up the dynamic 4-week campaign, allowing the advertiser to post exact prices and current promotions. Data was fed through an RSS feed, providing real-time information about accurate prices and the most popular destinations.
In addition, Kayak created extra impact by posting the campaign on Canada’s longest full-motion-video digital horizontal billboard (located at Yonge Street & Dundas Square in Toronto), and with domination coverage at the corner of Robson and Granville in downtown Vancouver.
Media Agency: Touché Toronto