MARCH 27 – JUNE 25| MONTREAL
TRANSIT • SUBWAY CAR WRAP
To promote its brand-new show called “VOLTA”, Cirque du Soleil teamed with up Astral Out of Home to take over the McGill metro station and a few Montreal subway cars. The concept behind “VOLTA” is to immerse spectators in a fascinating story about freedom of choice and the uncontrollable power of destiny. The Montreal metro seemed like the perfect venue to give commuters a preview of Cirque’s latest thrill ride.
The campaign included an impressive takeover of McGill station, as well as backlit station posters, platform posters, digital ads on the Métrovision network, and 3 subway car wraps. Outdoor signage was also developed, using horizontal, vertical and superboard formats.
“VOLTA” is playing in the Old Port of Montreal until July 23.
Creative Agency: Cirque du Soleil
Media Agency: Evenko
JAN 2017 – JAN 2018 | OTTAWA
AIRPORT • DIGITAL INTERACTIVE LANDMARK
Astral Out of Home collaborated with Porter for a campaign at Ottawa International Airport, aimed at raising awareness for the airline. Playful, interactive executions were displayed on Porter’s digital wall in the airport’s domestic zone.
Travellers could stop and play interactive games based on typically Canadian winter scenes, in which people could throw snowballs, start a snowfall by touching the screen, create sculptures with fallen blocks of ice, and build their very own customized snowman.
Media Agency: Porter Airlines Creative Agency: Porter Airlines
AUG 29 – SEPT 12 | MONTREAL
STREET FURNITURE • MEGACOLUMN
H&M made a fun statement in the Montreal market with an oversized hanger piercing the roof of a mega column near their new store. The mega column, totally wrapped in the red for H&M had a topper with the hanger inserted in it with the logo lit up from within.
AUG 22 – 18 SEPT | MONTREAL
TRANSIT • DOMINATION 1000 DE LA GAUCHETIÈRE + SOCIÉTÉ DE LA PLACE DES ARTS
Coffee roaster Van Houtte dominated the hallways of both 1000 de la Gauchetière and the Société de la Place des Arts promoting their coffee products using the tagline “Taste Every Nuance“ and connecting with passengers during their morning and evening commute.
Media Agency: PHD Montréal
Creative Agency: Tuxedo
AUG 8 – SEPT 4 | TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION
Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques
Media Agency: M2 Universal Creative Agency: KBS+P Montreal
AUG 22 – OCT 2 | TORONTO
STREET FURNITURE • STREETCAR PLATFORM WRAP
Rogers Sportsnet wrapped a streetcar platform on both sides and the roof to make a colourful statement in support of the World Cup of Hockey 2016 tournament. Hockey team logos covered the roof and hockey stars covered the glass walls between ad posters, making a bright and bold statement.
Media Agency: OMD Canada Creative Agency: Publicis
JUL 18 – AUG 14 | MONTREAL
TRANSIT • DOUBLE DECKER
With the help of a double-decker bus wrap, Sony Pictures promoted the release of the film Sausage Party. With its bright colours, the visual was a perfect execution to attract the attention of passers-by.
Media Agency: Universal McCann Canada Creative Agency: Clockwork Productions
JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS
During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.
Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.
Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.
Media Agency: UM Creative Agency: McCann / BBDO New York / Astral Out of Home
JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION
Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day. A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter. Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day. The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day. The special was supported by a standard 50grp TSA buy.
Media Agency: M2 Universal Creative Agency: DDB Toronto
APR 25 – MAY 27 | MONTREAL + TORONTO
OUTDOOR ADVERTISING • HORIZONTAL
The distinct look of Audi headlights is immediately recognizable on the road. The all-new 2017 A4 features full LED headlights with precise light output, high-energy efficiency and almost identical to natural daylight. Special 5700K led lights were incorporated into billboards in both Montreal and Toronto to demonstrate the new headlights.
Creative Agency: Zulu Alpha Kilo
Media Agency: Mediacom Canada