MAR 28 – MAY 8 | TORONTO
STREET FURNITURE • TSA
The new Walt Disney release of “Alice Through the Looking Glass”makes a splash with transit shelter posters and a special execution of glass decal wraps on their street car platform site. The wraps echo the curling vine borders of the posters.
Creative: Walt Disney Pictures
Media Agency: Carat
APR 4 – SEP 18 | MONTREAL
TRANSIT • CHAMPS-DE-MARS STATION • WALL WRAPS
La Ville de Montréal used two murals at Champs-de-Mars station to promote the city’s St-Paul street and its shops. The integration of the murals into the environment created an optical illusion that was seemless and gave the impression being on St-Paul street.
Creative: Ville de Montréal
APR 2016 – 2017 | MONTREAL
AIRPORT • CHARGING STATIONS
All 118 charging stations were wrapped to promote Telus’s roaming plan offers. Each jetty had its own visual creating an impressive impact in the different hold rooms reaching travellers during their dwell time at the airport.
Creative Agency: Tank
Media Agency: Cossette
MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS
Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.
Creative Agency: Prime Creative
Media Agency: M2 Universal
APR 4 – MAY 1 | TORONTO
STREET FURNITURE • TSA INTERACTIVE
Hilton used the TSA Interactive network in Toronto to encourage consumers to visit Hilton.com for the best rates. The campaign featured a memory game with images of Hilton destinations and the posters surrounding the interactive screen encouraged consumers to book at the Hilton site and free wi-fi at all Hilton resorts.. The campaign included standard transit shelter posters in Toronto and Digital Street Columns in Montreal.
Creative Agency: Isobar
Media Agency: OMD Canada
MAY 2 – JUN 26 | TORONTO
STREET FURNITURE • TSA
Molson used electro-luminescent (EL) to advertise Belgian Moon on transit shelter posters at specific locations. Backed up with a regular TSA campaign, these posters filled the night with their special lighting technique to draw attention to the brand.
Creative / Media Agency: MEC Global
APR 2016 – APR 2017 | TORONTO
OUTDOOR ADVERTISING • PAINTED MURAL
Apple introduces their new watch to Toronto in a big way
Apple introduces us to their latest innovation, the Apple Watch. A hand painted giant wall mural on a 30’H x 115’W wall in the downtown core of Toronto. Not only does it create a buzz the whole time it is taking shape on the wall for the client, but the execution is photo realistic and beautiful.
Media Agency: OMD Canada
Creative Agency: TBWA Toronto
APR 18 – MAY 22 | MONTREAL
BERRI-UQÀM / SQUARE-VICTORIA STATIONS • MURALS + BACKLITS
The SAQ transformed the subway walls into a “mini-boutique” using murals and backlit posters that looked like display cases featuring different bottles of wines and spirits with scanable bar codes. The campaign was promoting the new SAQ app which allows customers to order alcohol from their phones and either pick it up at their local SAQ store or have it delivered.
Creative Agency: SidLee/M&H
Media Agency: Cossette
