AUG 8 – SEPT 4  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION

Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques

Media Agency: M2 Universal
Creative Agency: KBS+P Montreal