JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION
Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day. A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter. Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day. The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day. The special was supported by a standard 50grp TSA buy.
Media Agency: M2 Universal
Creative Agency: DDB Toronto