JUNE 14 | QUEBEC CITY
TRANSIT • TSA
To announce the opening of its 4th branch at Québec City Grand Marché, the artisanal bakery La Boîte à Pain marked the occasion with the help of Astral’s special project team! In collaboration with Triade Marketing, a bus shelter advertising face was entirely covered with real pieces of bread. A baker offered passers-by to taste one of the many kinds of breads the bakery offers at any time of the day.
For La Boîte à Pain, any time is a moment to savour great bead!
Media Agency: Boulangerie La Boîte à Pain
Creative Agency: Triade Marketing
