Tag Archives: street-furniture

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Netflix – Narcos

AUG 22 – SEPT 18 | TORONTO
STREET FURNITURE • TSA

$ 2 MILLION GOES UP IN SMOKE

Netflix used Toronto TSAs to promote the second season of NARCOS, the story of drug kingpin, Pablo Escobar. As the story is told – Escobar once burned $ 2,000,000 to keep his family warm.
4 high-traffic Astral transit shelters were selected in the Toronto core, and each filled with $ 2,000,000. The faces of the ad cases were decaled to promote the show. The shelters with the money drew quite a great deal of attention, showing up on social media – especially one poor soul who thought the money was real.

Creative agency : Netflix
Media agency: UM

Street Furniture

EONE FILMS – KUBO

SHOWCASE

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TSA INTERACTIVE

JUL 25 – AUG 21  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION
EOne Entertainment used 7 TSA Interactive sites in Toronto’s core area to promote their new movie Kubo and Two Strings. Consumers could enjoy watching the movie’s trailer or play a game based on the movie’s characters. On three hand-selected core sites, three-dimensional origami-like birds extended out of the top of the roof to call more attention to the sites.

Media Agency: Vizeum Canada Inc
Creative Agency: Isobar

creative-project, Street Furniture

Dairy Farmers – Milk

SHOWCASE

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TSA INTERACTIVE

AUG 8 – SEPT 4  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE + 3D EXTENSION

Dairy Farmers of Canada transformed 5 TSA faces into 3D back-lit glasses of milk with a splash of milk rising from top. The extension was fabricated from acrylic and the splash carved from high-density styra-foam. Decals were added to the inside of the acrylic to give the glass a dimensional feeling. Inside the shelters were TSA Interactive screen with information about preventing colorectal cancer. The execution was rounded out with glass wall decals that depicted icons reminding the consumer of prevention techniques

Media Agency: M2 Universal
Creative Agency: KBS+P Montreal

creative-project, Street Furniture

Sportsnet

AUG 22 – OCT 2  |  TORONTO
STREET FURNITURE • STREETCAR PLATFORM WRAP

Rogers Sportsnet wrapped a streetcar platform on both sides and the roof to make a colourful statement in support of the World Cup of Hockey 2016 tournament. Hockey team logos covered the roof and hockey stars covered the glass walls between ad posters, making a bright and bold statement.

Media Agency: OMD Canada
Creative Agency: Publicis

creative-project, Latest Posts

Mobil 1

JUNE 10 – JUNE 12 | MONTREAL
STREET FURNITURE • DIGITAL STREET COLUMNS

During the 2016 Canadian Formula 1 Grand Prix, Imperial Oil, in collaboration with the McLaren team, turned to Astral Out of Home to promote the Mobil 1 brand throughout the weekend among fans at the Île Notre-Dame racetrack, in downtown Montreal, and on social networks.

Astral Out of Home deployed its activation team on the Île Notre-Dame Grand Prix site to take pictures of fans, and then post the photos on digital columns throughout downtown Montreal. that same evening, fans could see their pictures displayed on the Montreal Digital column network.

Participants also received their photos via e-mail, accompanied by a thank-you message. This made it very easy for them to then share their photos on Facebook or Twitter.

Media Agency: UM
Creative Agency: McCann / BBDO New York / Astral Out of Home

Latest Posts

IKEA

JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS

IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

creative-project

Dairy Farmers of Canada

JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION

Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day.  A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter.  Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day.  The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day.  The special was supported by a standard 50grp TSA buy.

Media Agency: M2 Universal
Creative Agency: DDB Toronto

Latest Posts

TOURISM NOVA SCOTIA

APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE

Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.

Creative Agency: DDB Canada
Media Agency: OMD Canada

creative-project, Transit

PRINCE EDWARD ISLAND TOURISM

MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS

Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.

Creative Agency: Prime Creative
Media Agency: M2 Universal