Tag Archives: street-furniture

IKEA

JUL 1 – JUL 7 | MONTREAL
STREET FURNITURE • BIXI EXTENSIONS

IKEA took advantage of Montreal’s moving week to transform the Bixi poster stands. Cardboard boxes typically used by moving companies branded with IKEA’s latest sale were placed over the poster stands in 4 sites around the city.

Media Agency: Jungle Media
Creative Agency: Leo Burnett

Dairy Farmers of Canada

JUN 13 – JUL 10 | TORONTO
STREET FURNITURE • TSA WRAP + EXTENSION

Dairy Farmers of Canada used a Toronto transit shelter to celebrate Canada Day.  A 3-dimensional execution including a very realistic cheeseboard, a round of brie with a birthday candle, and a bunch of grapes was crafted and fit on top of the shelter.  Decaled on to the back glass wall of the shelter were vinyl pennants and a Happy Canada Day.  The poster encouraged Canadians to celebrate Canadian Cheese on Canada Day.  The special was supported by a standard 50grp TSA buy.

Media Agency: M2 Universal
Creative Agency: DDB Toronto

TOURISM NOVA SCOTIA

APR 4 – JUN 26 | TORONTO
STREET FURNITURE • TSA INTERACTIVE

Tourism Nova Scotia featured a beautiful video highlighting the ocean off the Nova Scotia coast. Full of ocean views, surfing, lobster fishing boats and underwater footage the video ends with a call to action to visit the province. The campaign was rounded out with standard transit shelter ads in Toronto and large format digital boards in both Toronto and Montreal.

Creative Agency: DDB Canada
Media Agency: OMD Canada

PRINCE EDWARD ISLAND TOURISM

MAY – JUNE 2016 | MONTREAL + TORONTO
STREET FURNITURE + TRANSIT • TSA + BUS

Prince Edward Island Tourism dominated Toronto TSAs and Montreal Buses using iconic PEI lifestyle images and sweeping beach landscapes that the island is famous for to encourage consumers to travel to the island this summer. To complement the campaign, they sponsored a food truck in Toronto that offered lobster rolls at lunch time.

Creative Agency: Prime Creative
Media Agency: M2 Universal

HILTON HOTELS & RESORTS

APR 4 – MAY 1  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE

Hilton used the TSA Interactive network in Toronto to encourage consumers to visit Hilton.com for the best rates. The campaign featured a memory game with images of Hilton destinations and the posters surrounding the interactive screen encouraged consumers to book at the Hilton site and free wi-fi at all Hilton resorts.. The campaign included standard transit shelter posters in Toronto and Digital Street Columns in Montreal.

Creative Agency: Isobar
Media Agency: OMD Canada

MOLSON

MAY 2 – JUN 26 | TORONTO
STREET FURNITURE • TSA

Molson used electro-luminescent (EL) to advertise Belgian Moon on transit shelter posters at specific locations. Backed up with a regular TSA campaign, these posters filled the night with their special lighting technique to draw attention to the brand.

Creative / Media Agency: MEC Global

McCain

MAR 28 – MAY 08  |  TORONTO
TSA

McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.

Creative Agency: KBS Canada
Media Agency: Universal McCann

JOE FRESH

MAR 28 – APR 04 | TORONTO
TSA INTERACTIVE + WRAP

For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.

Creative – Joe Fresh
Media Agency – DentsuBos