Tag Archives: street-furniture

HILTON HOTELS & RESORTS

APR 4 – MAY 1  |  TORONTO
STREET FURNITURE • TSA INTERACTIVE

Hilton used the TSA Interactive network in Toronto to encourage consumers to visit Hilton.com for the best rates. The campaign featured a memory game with images of Hilton destinations and the posters surrounding the interactive screen encouraged consumers to book at the Hilton site and free wi-fi at all Hilton resorts.. The campaign included standard transit shelter posters in Toronto and Digital Street Columns in Montreal.

Creative Agency: Isobar
Media Agency: OMD Canada

MOLSON

MAY 2 – JUN 26 | TORONTO
STREET FURNITURE • TSA

Molson used electro-luminescent (EL) to advertise Belgian Moon on transit shelter posters at specific locations. Backed up with a regular TSA campaign, these posters filled the night with their special lighting technique to draw attention to the brand.

Creative / Media Agency: MEC Global

McCain

MAR 28 – MAY 08  |  TORONTO
TSA

McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.

Creative Agency: KBS Canada
Media Agency: Universal McCann

JOE FRESH

MAR 28 – APR 04 | TORONTO
TSA INTERACTIVE + WRAP

For this TSA Interactive campaign, the transit shelter structures were wrapped, and the words STYLE IN BLOOM were decaled on the glass. When consumers interacted with the touchscreen they could watch a TV spot for the spring line for women, men or children or view static images from each of the lines as well as supply their email for a free discount in-store.

Creative – Joe Fresh
Media Agency – DentsuBos