MAR 28 – MAY 08  |  TORONTO

McCain used transit shelter twins network of twenty-six sites to encourage people to top their Superfries with “Stuff they Love”. The message is completed on the poster on the right. On the glass between the two posters a decal was used to reinforce the tag line “Let Cravings be your guide”.

Creative Agency: KBS Canada
Media Agency: Universal McCann

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