NOV 28 – DEC 25 | TORONTO
STREET FURNITURE • TSA INTERACTIVE
Shoppers Drug Mart used the Astral Out of Home TSA Interactive Network to show consumers how to wrap up their gift lists. This campaign, rounded out with standard transit shelter sites throughout the city of Toronto, featured content that was specific to three dayparts and focused on products by category, time of day, gift-giving, wrapping needs and holiday food items. Consumers were also encouraged to play a matching game that featured a random variety of the featured products. To draw attention to the execution, each of the transit shelters featured red-striped decals to represent festive wrapping paper and big red bows.
The transit shelters were selected based on proximity to Shoppers Drug Mart locations. Consumers were able to tap a button on the screen that mapped out the location of the nearest Shoppers Drug Mart.
Media Agency: Dentsu Media
Creative Agency: john st.