SEPTEMBER 18 – OCTOBER 29 | TORONTO
STREET FURNITURE • TSA

Astral Out of Home collaborated with Wrigley’s to promote its new Excel Chewy Mints in Toronto. As part of a campaign called “Mints Made for Chewers”, Wrigley’s rolled out a special execution at the Queens Park transit shelter, chosen for its close proximity to the University of Toronto campus. An oversized chewed-out pencil was attached to the exterior pillar of the shelter ad face, in order to attract attention from students and passers-by. The campaign was also deployed on several other faces throughout the city.

Media Agency: Mediacom Canada