AUG 29 – SEPT 12  |  MONTREAL
STREET FURNITURE • MEGACOLUMN

H&M made a fun statement in the Montreal market with an oversized hanger piercing the roof of a mega column near their new store. The mega column, totally wrapped in the red for H&M had a topper with the hanger inserted in it with the logo lit up from within.

Media Agency: Initiative
Creative Agency: H&M